1. Employee Recognition & Change Management

2. Chris Winkelspecht, Ph.D.
Director of Strategic Services
Maritz Motivation Solutions

3. Change Management & Recognition
Making the Case - value of focusing on Change Management
Sharing the Space - an overview of where we fit in change management
Creating the Face - reinforcement planning as our area of expertise

4. Opportunities for Change Management

5. Benefits of Change Management in HR Technology
Companies with strong culture of change are 2X more likely to succeed in the minds of business leaders1
Companies with poor culture or experience in change suffer 250% higher costs of HR technology implementations1
12015 Cedar Crestone survey and 2015 Bersin by Deloitte Change Research

6. Technology Adoption $15 billion in HR Technology1
Software in general to increase 5.7% to almost $600 billion forecast for 20162
“The amount of money dedicated to software as a service (SaaS) investments will explode by 24% to $108 billion during the next 12 months, with applications for data analysis and managing customer relationships leading the way.2 ”

7. Cost Saving Initiatives3
77% of CEOs reported implementing cost saving strategies
19% “insourced” previously “outsourced” work
25% had reductions in force greater than 5%

8. Organization Restructuring
In 2015 $10 billion+ deals total over $2 trillion in North America4
Investment bankers capture 0.5 percent in fees (~$10 billion)
Research shows over 70% fail to increase shareholder value4

9. What’s Your Experience?
How many people are from a Recognition/Reward company?
How many people serve as a recognition SME within their company?
How many people are from a management consulting firm?

10. Management Consulting
$385 billion industry
If change management is 1%...
And half is channeled to recognition/rewards…
~$2billion

11. Change Management and Recognition
Point of convergence

12. Change Models

13. 9 7 8 Change Models Meaningfulness Safety Availability Popular
Leadership
Certification
Leadership
Academic
Meaningfulness
Safety
Availability

14. Change Models Academic Popular Leadership Certification Leader
Armenakis et al.
Readiness
Persuasive communication
HR/Management practices
Management of information
Active Participation
Reinforcement
Institionalization
Popular Leadership
Kotter
Create a sense of urgency
Build the guiding team
Get the right vision
Communicate for buy-in
Empower action
Create short term wins
Don’t let up
Make it stick
Certification Leader
PROSCI
Awareness
Desire
Knowledge
Ability
Reinforcement

15. Change Models Academic Popular Leadership Certification Leader
Armenakis et al.
Readiness
Persuasive communication
HR/Management practices
Management of information
Active Participation
Reinforcement
Institionalization
Popular Leadership
Kotter
Create a sense of urgency
Build the guiding team
Get the right vision
Communicate for buy-in
Empower action
Create short term wins
Don’t let up
Make it stick
Certification Leader
PROSCI
Awareness
Desire
Knowledge
Ability
Reinforcement

16. Reinforcement

17. (Positive) Reinforcement Defined
Presentation of a stimulus following a response that increases the probability that response will be repeated in similar future situations

18. How to Apply R+ to Change Management
Begin with stakeholder analysis
What outcome do you want to see for each group?
What do they need to do to get there?
What comes first and/or is most critical
What will motivate?

19. How Can Recognition Motivate?
Individual level
Public level
Rewards
Program design
Stories
Vicarious Learning
Social Norms

20. For Each Stakeholder Group
What do you want them to do?
What rewards will motivate desired action?
Who should deliver – when – how?
What expectations are set for leaders?
What is your measurement plan?

21. Don’t Forget the Managers

22. Reinforcement Plan Practice

23. A Note on Measurement Need to balance quantity and quality
Could be the most important factor for success

24. Positioning

25. Positioning

26. Conclusions
Most of the people in this room are highly capable to guide their clients in the reinforcement area of change management planning
The subject matter expertise we offer complements all other areas of change management and project management
Establishing ourselves as SMEs in this area of Change Management is good for all Recognition Professionals

27. References
12015 Cedar Crestone survey and 2015 Bersin by Deloitte Change Research 2Forrester Research 2016 Predictions (copy available through 3PriceWaterhouseCoopers’ Eighteenth Annual Global CEO 4McKinsey & Company Insights Report ( /corporate_finance/where_mergers_go_wrong) 5Gaugin, P.A. (2015) Mergers, Acquisitions and Corporate Restructurings (6th ed.), Wiley Cooper, New York, NY. 6http:// dupont-s-remix-culture-spurns-diversification

28. THANK YOU
If you would like to continue the conversation, please contact: Chris Winkelspecht, Ph.D. (334)