Download presentation
Presentation is loading. Please wait.
Published byRegina Bryan Modified over 6 years ago
1
3.00 Understand the role of Marketing in Business
3.01 Understand principles of marketing.
2
3.01 Marketing Principles The marketing process is:
The management process through which goods and services move from a concept or idea to the customer. It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: Marketing-information management Product/service management Pricing Place (Distribution) Selling Financing Promotion
3
3.01 Marketing Functions On the following slides, complete each section with the function name, definition, graphic and sentence, for each of the 7 marketing functions. On the section marked “True to life in business, sentence:” create a high school level sentence using the word, in a true to life situation. Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example. For the word financing, here is an excellent example: The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. Here is a poor example (elementary level): “Honda got financing at the bank.”
4
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence (underline the function):
5
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence:
6
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence:
7
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence:
8
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence:
9
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence:
10
3.01 The 7 Marketing Functions
Function Name: Word here Definition (use or Intro to Business textbook: Graphic: True to life in business, sentence:
11
Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution) Selling Financing Promotion
12
Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution) Selling Financing Promotion
13
Submit your work 1. Let your teacher review your work.
2. Save this power point as: “PBF PowerPoint Project in your folder.
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.