1. REGIONAL / NATIONAL TOURISM PORTALS
Sasha Gavrilovic, CEO

2. What is ExploringMacedonia.com?
National Tourism Portal
Self-sustainable PPP – Public Private Partnership
Destination sales and marketing
DMC – Destination Management Company
Implemented IT solutions that helps tourism industry

3. Basic function of the Portal
PROMOTION
Of the country
Of Portal members (DTSP)
ON-LINE SALE & PAYMENT
Accommodation, transport, tours etc.
SUPPORT
24/7 human respond
QUALITY MARK STANDARD
Coordinator for implementation of Quality Mark

4. National approach Benefits Efficient sale
Selling experience, not just rooms & cars
Promoting value add tourism services
Customer Support
Dynamic update of offers (last minute)
Fresh content
Challenges
Expensive promotion
Small offer
Short overstay
Difficult connections and access
Smaller target market
Less web impressions

5. Regional approach

6. Regional approach Benefits Cheaper promotion Variety of travel offer
Longer overstay
Easier connections and access to the region
Bigger and new market
More web impressions
Challenges
Efficient sale
Selling micro destinations
Customer Support
Dynamic update of offers (last minute)

7. Connection of Regional and National portals
Regional Portal
Promotion
National portals
Cross border activities
Regional Events
Regional Companies
Standards
Sales
Regional tours
Cross-border transfers and transport
National Portals
Nature & Culture
Local events
Local companies
Local tours
Accommodation
Rent-a-car
Customer Support
Quality Mark

8. REGIONAL / NATIONAL TOURISM PORTAL
Thank you!
Sasha Gavrilovic, CEO