2. Leveraging the Value of Clean
by:

3. Panelist
Ed McCoy
Vice President- Sales and Marketing

4. ISSA’s Promise

5. State of the Industry Distributors
Trying to balance customer budget cuts with growing customer needs to increase productivity
Increased demand for “green”
Customer sophistication is increasing
Need to further train/grow their sales force
All the while facing the need to cut internal budgets.

6. State of the Industry Facility Decision Makers Trying to balance:
The growing desire to protect health
Providing green and sustainable solutions
Increased budget cuts
Demands to increase productivity, not just of cleaning staff, but of the occupants they impact.

7. State of the Industry What’s Missing?
Lack of awareness regarding value of clean
Cleaning seen as commodity/easy to cut
Increased pressures to do more with less
Occupant health a hot button
Lack of value quantification
Lack of tools to communicate true value to the right decision makers

8. Panelist Question #1
How do you identify what area within the cleaning industry to invest in?
Go into Market Studies section on website

9. New Report! Trends in the Industrial & Institutional Cleaning Products Market
Key Purchasing Factors
EFFICIENCY MULTI-PURPOSE TIME-SAVING
Efficient cleaning chemicals that improve employee efficiency
Products that effectively clean with a wide range of uses
Floor care products that allow for less maintenance tasks, such as floor stripping
Keynote

10. Panelist Question #2
Have you encountered any problems, while growing into the cleaning industry? How did you solve them?

11. Value of Clean Toolkit
The ISSA Value of Clean® tools and information are designed to promote cleaning as a necessary investment in better health, a better environment, and a better bottom line.

12. Tools Include
Value of Clean Paper - Valuable studies and statistics compiled from academic, business, and industry sources to support your value proposition.
Value Calculator - This downloadable tool helps quantify the ROI of a properly run cleaning program.
Presentations & Infographics Eye-catching data and graphics that illustrate how a modest investment in cleaning can help facilities reap big savings.
Value of Clean Safety slide presentation and tutorials Eye-catching data and information on safety hot buttons, the cost of unsafe workplaces, how cleaning impacts savings, how to assess risk, and much more.

13. ISSA Infographics – Data for Customers!

14. Panelist Question #3
How to use ISSA tools such as the Value of Clean, training workshops, or other tools?

15. Standards & Professionalism
ISSA® resources can help you become an expert in protecting human health with:
CERTIFICATIONS
The Cleaning Industry Management Standard (CIMS) & CIMS-GB issa.com/ice ISSA Certification Expert (I.C.E.)
PROTECT HUMAN HEALTH
Pandemic Planning Toolkit
ISSA Safety & Health Portal
ISSA Green Cleaning University Guide to Green Cleaning
Go to issa.com website and show these additional tools

16. Learn More
ISSA Booth # 724
ISSA/INTERCLEAN The Las Vegas Convention Center
New Attendee Orientation on 10:15am – after keynote (N245)