3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team.

3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team

Secret #1 location, location, location based targeting

SECRET #1 location, location, location based targeting

Your customer base isn’t all of Homestead to Ft. Lauderdale

Your customer base isn’t all of Homestead to Ft. Lauderdale Facebook defaults to this massive zone around your business

Your customer base isn’t all of Homestead to Ft. Lauderdale Facebook defaults to this massive zone around your business Don’t waste money like

Your customer base isn’t all of Homestead to Ft. Lauderdale Facebook defaults to this massive zone around your business Don’t waste money like Your dollars get wasted on ‘can’t be my customers’

Your customer base isn’t all of Homestead to Ft. Lauderdale Facebook defaults to this massive zone around your business Don’t waste money like Your dollars get wasted on ‘can’t be my customers’ Your time gets wasted with responses too far away

Your customer base isn’t all of Homestead to Ft. Lauderdale Facebook defaults to this massive zone around your business Don’t waste money like Your dollars get wasted on ‘can’t be my customers’ Your time gets wasted with responses too far away Zoning your location stops 90% of the budget going to waste

Great local business example

Great local business example Brand new Coral Gables based Dentist(Ponce and Palamero)

Great local business example Brand new Coral Gables based Dentist(Ponce and Palamero) Would Homestead or Hallandale bring in new customers? Nope

Great local business example Brand new Coral Gables based Dentist(Ponce and Palamero) Would Homestead or Hallandale bring in new customers? Nope Or focus the dollars in a 20 minute drive ‘Serviceable Zone’

Great local business example Brand new Coral Gables based Dentist(Ponce and Palamero) Would Homestead or Hallandale bring in new customers? Nope Or focus the dollars in a 20 minute drive ‘Serviceable Zone’ Mark Zuckerburg wont like it but it will find you customers

Great local business example Brand new Coral Gables based Dentist(Ponce and Palamero) Would Homestead or Hallandale bring in new customers? Nope Or focus the dollars in a 20 minute drive ‘Serviceable Zone’ Mark Zuckerburg wont like it but it will find you customers ‘Butt in the Seats’ customers

Secret #2 thumb-stopping attention-getting click-worthy act-now offer

90% of SMBs “Facebook Ads don’t work. We tried. No response.”

90% of SMBs “Facebook Ads don’t work. We tried. No response.” Facebook Ads don’t work if you don’t have a click-worthy offer

90% of SMBs “Facebook Ads don’t work. We tried. No response.” Facebook Ads don’t work if you don’t have a click-worthy offer Or don't have an attention getting photo, collage, video

90% of SMBs “Facebook Ads don’t work. We tried. No response.” Facebook Ads don’t work if you don’t have a click-worthy offer Or don't have an attention getting photo, collage, video You have to offer something worth clicking, worth breaking a habit over

90% of SMBs “Facebook Ads don’t work. We tried. No response.” Facebook Ads don’t work if you don’t have a click-worthy offer Or don't have an attention getting photo, collage, video You have to offer something worth clicking, worth breaking a habit over Great Facebook Ads are built in 6 steps - each step for a specific reason

90% of SMBs “Facebook Ads don’t work. We tried. No response.” Facebook Ads don’t work if you don’t have a click-worthy offer Or don't have an attention getting photo, collage, video You have to offer something worth clicking, worth breaking a habit over Great Facebook Ads are built in 6 steps - each step for a specific reason Follow the 6 steps and you will get results; don’t and you won’t.

Call out the audience

Call out the audience Worthy offer

Call out the audience Worthy offer Clear focused photo

Call out the audience Call out the pain Worthy offer Clear focused photo

Call out the audience Call out the pain Worthy offer Scarcity based action Clear focused photo

Call out the audience Call out the pain Worthy offer Scarcity based action Repeat worthy offer Clear focused photo

Secret #3 Placing placements where they are supposed to be placed

SECRET #3: Placing placements where they are supposed to be placed
Placements are where the ad appears; billboard, tv, magazine

Placements are where the ad appears; billboard, tv, magazine 8 different and unique placements across four platforms

Placements are where the ad appears; billboard, tv, magazine 8 different and unique placements across four platforms Facebook wants to run your ad everywhere to get the most $$$

Placements are where the ad appears; billboard, tv, magazine 8 different and unique placements across four platforms Facebook wants to run your ad everywhere to get the most $$$ But you want your ad to run where it will get the most results

Placements are where the ad appears; billboard, tv, magazine 8 different and unique placements across four platforms Facebook wants to run your ad everywhere to get the most $$$ But you want your ad to run where it will get the most results Only one drives leads, results, and actionable customers

Placements are where the ad appears; billboard, tv, magazine 8 different and unique placements across four platforms Facebook wants to run your ad everywhere to get the most $$$ But you want your ad to run where it will get the most results Only one drives leads, results, and actionable customers Which one would you choose?

too early to know for sure

everywhere else too early to know for sure

think Snapchat everywhere else too early to know for sure

varies wildly by industry think Snapchat everywhere else too early to know for sure

the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

5 secs in Facebook Live the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

Advertise inside the NYTimes articles 5 secs in Facebook Live the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

The only one that consistently works for SMBs Advertise inside the NYTimes articles 5 secs in Facebook Live the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

Secret #1 location, location, location based targeting
Don’t let Facebook determine your circle Target your serviceable zone ‘Butt in the seats’

90% of Facebook Ads don't hit their goal. Have a great human focused photo Follow our 6 steps for ad success.

Secret #3 Placing placements where they are supposed to be placed
FB wants to spend your money fast. Run your ad where it gets the most leads. Choose "Newsfeed" for best results.

3 secrets to Facebook marketing that will deliver over 100 leads even if you never used Facebook before

3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team.

Similar presentations

Presentation on theme: "3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team."— Presentation transcript:

Similar presentations

About project

Feedback

Log in

Auth with social network:

3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team.

Similar presentations

Presentation on theme: "3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team."— Presentation transcript:

Similar presentations

About project

Feedback