1. Norm Leppla, Rebecca McNair and Dan Sonke
Increasing Adoption of Reduced Risk Practices in the Production of Woody Ornamentals
Norm Leppla, Rebecca McNair and Dan Sonke
UF, IFAS, IPM Program

2. Status of Project
History of project- Cherry Lake, IFAS, IPM Institute of North America, EPA (11/07/02)
Market-driven- Customers for IPM plants
Voluntary- Market niche, reduced risk
Working Group- Growers, IFAS, IPM Institute, EPA, DACS, FNGA, Others
Timetable- Two years (see grant proposal)
Florida Application- Region, Nation

3. Objectives of the Project
To create a measurable increase in the number of producers of woody ornamentals using reduced risk practices and products by creating a credible IPM certification program
Create a multi-stakeholder working group to provide oversight and direction
Draft general, region-specific guidelines or standards
Draft quantitative evaluation criteria specific to woody ornamentals in Florida
Provide incentives for use of reduced-risk options
Train independent inspectors to evaluate applicants
Create educational materials to inform consumers about IPM and the accomplishments of certified producers

4. Eco-Labeling Components
3rd Party
Auditor
Certification
Eco-Label
Chain of
Custody
Standards
Education &
Outreach
Marketing

5. Content Components Pesticide Risk Reduction BioIPM Adoption
Standards
Pesticide Risk Reduction
BioIPM Adoption
Fair Return to Growers
Transparency
Soil & Water Conservation
Under
Consideration
Social and Energy

6. Eccounting System Principle: Pesticide Risk Reduction
Criteria: Pesticide Toxicity by Land Area
Standard: Toxicity Units per Acre
Metric: Toxicity Units

7. Eccounting System
10%
Better Toxicity Score

8. Eco-Label Eccounting Example