1. 12 Pillars of High-Quality Localization
Maxim Lobanov

2. A biggest problem for localizers today is

3. Society often think localizers

4. Clients often see localizers

5. Agencies often see localizers

6. Localizers often see localizers

7. BUT

8. RESPECT, HONOR & MYSTERY

9. St. Jerome. The patron saint of translators.

10. George Chapman, translated Homer’s Iliad and Odyssey into English

11. Martin Luther, translated the Bible into German

12. Sir Richard Burton, translated Arabian Nights into English

13. BUT HOW WE ENDED IN A WORLD WHERE EVERYONE THINKS THEY CAN TRANSLATE

15. Thing #1
A manner of thinking, feeling, or behaving that reflects a state of mind or disposition

16. Attitude to what you do

17. Thing #2

18. Twelve pillars of linguistic quality

19. 1. Think about your reader

20. 2. Enjoy the process
Enjoying the process will bring you great results.

21. 3. Be inspired
You job is not to translate. You job is to help to sell this engines. And to sell them you need to be inspired.

22. 4. Reveal the idea

23. 5. Hate your translation

24. 6. Love your language
A story about a reviewer. Interview, dinner, and then left for the underground. She was catching errors in

25. 7. Be curious and inquisitive

26. 8. Be attentive to details
No woman, no tears No woman, no cry VS

27. 9. Add value and speak up
Recognize people in your team.

28. 10. Learn to say “no”

29. 11. Look for customers who care about quality

30. 12. Never give up

31. Can we do it?

32. We connect the world speaking more than 6000 languages

33. We unite the United Nations

34. We help athletes to win

35. We enable global businesses to sell

36. We make books and films great in our languages

37. We make games and apps fabulous globally

38. We impact the world’s culture
Each of us on average writes 6-8 books a year

39. And it is up to us, if we want to be stars again

40. Let’s shine and enjoy l10n

41. LET’S TALK 