1. Members’ Day
Paultons Park
22 November 2017

2. 2016 - NFTA Strategy Findings
Falling membership & revenues
Systems – paper based membership
Proposition in need of major review
Bias towards accommodation – need to broaden offer
Inward facing – no external voice – lobbying, partnerships, funding
No coherent Sales & Marketing strategy
Lack of brand awareness – confusion around who does what

3. Membership Trend 7-years = 33% reduction 2011-12 = 278 2012-13 = 276
= 264
= 240
= 219
= 208
= 188
7-years = 33% reduction

4. 2017 – NFTA Headlines Go New Forest launches in April
Admin transition to GNF
Marketing transition to GNF & Little Acorns Group restructured
Marketing Group help GNF with the new website
NFTA Steering Group create a “plan for growth”
NFTA Steering Group agree to sponsor BGTW conference
NFTA Steering Group vote unanimously to merge into GNF

5. Merger Benefits NFTA Group structure remains
NFTA Steering Group becomes GNF Steering Group
Strengthen member benefits – focus on growth
GNF wholly own new destination website
NFTA residual funds controlled by GNF Steering Group
Overall cost of membership / advertising reduced
Experienced team delivering the strategy
More effective voice
CIC structure allows us to develop broader funding opportunities

6. EGM Proposal
For New Forest Tourism Association (NFTA) to merge with Go New Forest CIC
(GNF) and for NFTA to be dissolved with affect from 31st December 2017.

7. Members’ Day Agenda
2.20 Destination Marketing - Anthony Climpson (CEO GNF)
New Destination Website - Richard Veal (New Mind)
3.00 Refreshments and networking with Corporate Members
3.30 Destination Marketing
New Members’ Intranet
British Guild of Travel Writers AGM 2018
3.50 Go New Forest – Presentation, Steve Lorton (Chairman GNF)
4.00 ‘What’s New and What’s On 2017/18’
Paultons Park
The Horse Raft
Beaulieu
St Barbe Museum and Art Gallery
4.30 Close of official agenda items - Further opportunity for
networking from 4.30pm – 5.00pm

8. Destination Marketing
Anthony Climpson
CEO Go New Forest

9. New Destination Website
Richard Veal
MD New Mind

11. Destination Marketing
Anthony Climpson
CEO Go New Forest

12. Business Manager Go New Forest
New Members Intranet
Carol Seymour
Business Manager Go New Forest

14. British Guild of Travel Writers AGM 2018
Christine Ames
Membership Liaison Go New Forest

15. Go New Forest Update
NFTA Members Day
Wednesday 22nd November 2018

16. Initial Set Up: Negotiations with NFDC. Undertaking the “legal’s”.
Arranging Office and infrastructure.
Setting up the GNF Board
Creating a Business Plan
Managing Cash Flow.
“Go New Forest” Launched April 2017.
………and most importantly:
Setting up the Team – The major asset of “Go New Forest”

17. Achievements to Date:
More efficient admin and contact with the membership.
Launch of the new Destination Website owned and managed exclusively by GNF.
Securing of the British Guild of Travel Writers event in January 2018.
Merging membership & advertising rate cards for more “cost effective” marketing & improved membership benefits.
Launch of the new Intranet to improve member communications.
Provide a viable alternative to On-Line Travel Agents etc.
“Independent Destination Marketing to Support all Member Businesses”

18. Members are in effect the “owners”!
Being a “not for profit” business – in time we have the ability to re-invest reserves back into the marketing and support of the destination……
Members are in effect the “owners”!

19. What can members do to further assist?:
Support the new website and marketing initiatives.
Pay invoices promptly!
……& most importantly get involved with our Destination Marketing!!

20. Ongoing Objectives:
To build on the foundations we have laid down over the last 8 months.
To continue to improve engagement with the wider membership.
Continue the development of the Destination website and social media
Establish the cash flow and finances to create a sustainable business model that is able to continue to invest in and innovate the marketing of the Destination.
Provide a sense of “togetherness” with all business working for mutual benefit.
…..Be the envy of all other Destination teams!!

21. What’s New
&
What’s On 2017/18

22. Members’ Day
Paultons Park
22 November 2017