1. Role Of Media & Lobbyists
How Do ‘Outside Forces’ Influence Government?

2. The Role of Media in Government
p. 46 in Textbook

3. Role of Media Overview
The media are Watchdogs in the political System - keeping politics accountable.
As such, they are expected to present an unbias opinion.
The media is a tool people can use to pressure and persuade the government, public opinion is very important to democracy
The Parliamentary Press Gallery reports on government issues, policies, and laws to Canadians.

4. Examples of Media reporting on Gov’t
NDP Promotional Video:
The National:
Rebel Media:
Which of these videos were attempting a bias?

5. Lobbying & Interest Groups
p. 51 in Textbook

6. Lobbying & Interest Groups
Interest groups or pressure groups bring together individuals who are seeking to influence political decision making on specific public issues.
In Canada, interest groups can legally organize and have the right to petition and influence government.
They opperate at all levels of government with considerable effect.

7. Lobbying & Interest Groups
Interest groups can represent a wide variety of interests, such as business, labor (Workers), professionals, consumers, women, religious groups, and the environment.
The process used by interest groups in their attempt to influence government is called lobbying.

8. Billy wants a Dog…. Billy Wants a Dog (Into to lobby groups)

9. Lobbying & Interest Groups
Interest groups seek to influence the policymaking process
To be effective, interest groups must exert their influence at critical points in the policy-making process.
This also means focusing on the law makers - the Prime Minister, the Cabinet, MPs and Senators

11. How It Happens….Lobbyists