1. Shifting Attitudes Toward Personal Grooming and Appearance
Personal Care Services 2018: Tanning Salons, Diet Centers and Hair Removal Centers Profiler
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Shifting Attitudes Toward Personal Grooming and Appearance
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2. Indoor Tanning Industry Overview
Indoor Tanning Industry Overview
IBISWorld estimates US tanning salon revenues to be $2 billion. The American Suntanning Association reported the number of tanning salons had decreased by half, from 18,500 during 2010 to approximately 9,500 during 2017.
A 2017 survey found the number of American adults using indoor tanning machines decreased by 33% from 2010 to 2015, due to a fear of increased risk for skin cancer. The study found teen use decreased by half.
Indoor tanning is most popular in the Midwest (8.8% during the previous year), followed by the South, 5.5%; Northeast, 4.4%; and West, 3.6%. Tanning sessions cost from $12 for a single visit to $55 per month for unlimited tanning.

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Regulatory SPF
A 2017 CDC study confirmed a link between indoor tanning and sunburns, which are associated with skin cancer. Approximately 41% of indoor tanners had at least one sunburn within the year, compared to 34% who did not use tanning beds.
The Affordable Care Act implemented a 10% excise tax on tanning bed use and various states have laws restricting minors from using tanning beds. The Indoor Tanning Association is optimistic an FDA proposal to ban teen tanning will be quashed.
Some members of Congress are working to repeal the tanning tax, as of March It is unclear how much impact the excise tax had on tanning salons, since the decrease in usage occurred before the tax was implemented.

4.
Dollars for Pounds
According to Marketresearch.com, the US weight loss market was estimated at $68.2 billion, a 2.7% increase from Total revenues are expected to accelerate during 2018, by 3.2%, to $70 billion.
Data from Marketdata reveals, however, the number of active dieters has decreased 10% since 2015, to 97 million, due to dieter fatigue and a body-size acceptance movement revenues for commercial weight loss programs were forecast to be $3.03 billion.
Fewer Americans consider themselves to be dieting and more are focusing on a healthy lifestyle, which includes more whole foods Still, companies, such as Weight Watchers and Nutrisystem, are expected to increase revenues during 2018 because of a strong economy.

5. Companies That Tip the Scales
Companies That Tip the Scales
In addition to commercial programs, such as Weight Watchers, NutriSystem and Jenny Craig, dieters can find weight loss plans in Walmart, Costco, online, in pharmacy healthcare clinics and at hospitals and doctors’ offices.
2017 meal replacement revenues are estimated at $4.42 billion, a 6.3% YOY increase and are expected to increase 7.2% for Multi-level marketing companies, such as Herbalife, Isagenix and MediFast, are major distribution channels for these products.
Medical weight-loss clinics and franchises have increased in number, as doctors look for ways to supplement income lost to managed care. The market is fragmented, with a variety of local and regional companies, many of them franchises.

6. The Details on Depilatory Services
The Details on Depilatory Services
According to the American Society of Plastic Surgeons’ annual plastic surgery procedural statistics, laser hair removal was one of the top 5 minimally invasive procedures of 2017, with 1.1 million procedures, a decrease of 2% from 2016.
A new report from Transparency Research estimates the 2017 global hair removal market at $880.2 million, with the North American market projected to have a CAGR of 9.5%, from 2017 to 2022.
As part of a feminist and body-positive movement, many women have reduced their use of body hair removal procedures, particularly in the pubic region, but sometimes the underarms and legs as well.

7. Advertising Strategies
Advertising Strategies
Counter anti-tanning information by focusing on a “healthy glow” that lasts with tan extender products.
For laser hair removal, focus on the lifetime savings of avoiding the excessive purchase of razor blades, shaving cream, etc. once hair has been permanently removed.
Diet centers should highlight long-term health benefits and the easy and convenient method to shed pounds with pre-packaged, ready-to-eat foods or (depending on the program) a specific program to eat more healthy foods and defeat cravings.

8.
New Media Strategies
Create YouTube videos of teens explaining their family members’ health problems from being overweight and how they want to avoid these conditions in their lives.
Physicians who specialize in weight loss and/or physician-based weight loss centers should share tips and curated videos on their Websites and social media platforms.
Invite customers and patients to share their weight-loss or hair removal stories, emphasizing what weight-loss methods worked specifically for them and how hair removal has changed/improved their lives.

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