1. TOP 10 TRENDS ON THE PHARMA INDUSTRY HORIZON
NJE-AAA
NJE-AAA
TOP 10 TRENDS ON THE PHARMA INDUSTRY HORIZON 1 6
Industry consolidation will accelerate
Shift to more serious tone in DTC advertising 2 7
Increased risk-sharing across development projects
Increasing risk-sharing to the consumer 3 8
Continued separation of PC and specialty companies
Increased Rx interest in Gx and other LCM 4 9
Increased pricing and regulatory pressures in Europe
Continued productivity and cost transformation 5 10
Slow, steady experimental re-engineering of commercial model
Drug safety and healthcare compliance ???