1. The Articulate Executive
By: Granville N. Toogood
Presented By: Josh Perry

2. The Three C’s 1. Competence 2. Clarity 3. Communication
Competence- Be fairly good at what you do, and have complimentary skills, or someone will take your place.
Clarity- You have to be able to see into the future beyond the current job. You have to be willing to change because sometimes it is not only inevitable, but desirable. Willingness to embrace change, trash things that don’t work, and start over again gives you an edge over your competition. You need to have a vision of where you ought to be going.
Communication- You have got to be able to share your knowledge, information, and your vision with other people. It is not easy for most people to translate the ideas in your head into words that can be shared with other people, but it is something that can be improved with practice, and is extremely important for improving communication with others.

3. Punch Begin with the ending 8 Techniques Get to the point
Personal story
Illustration
Quotation
Rhetorical Question
Future
Past
Humor
P.O.W.E.R. Formula

4. One Theme

5. Window
Many examples
“Don’t tell me about it-show it to me.” –Ernest Hemingway

6. Ear Transition from sitting to standing Be conversational
Use common language

7. Retention End with the beginning 6 Techniques Summarize Repeat Request
Appeal
Future
Story

8. Your Image Rotate toward different parts of the audience
If your feet stay still keep your head still
Use your hands
Don’t sway
Dress correctly

9. 18 Minute Rule Change the medium to break the tedium 4 Techniques Q&A
Another speaker
Video
A story a minute