1. This is just a slide dedicated to the saints
This is just a slide dedicated to the saints! Talk about how Loras College is partnering with them for this project and brief information regarding that.

2. Sport Marketing Research Project
By: Corrine Abele, Kevin Baynes, Pat Burns, Megan Gregg, Casey Weitz, Chris Fleischman, Eric Theilacker, Beau Schmitz Kevin Jachim, Kevin Walsh, Connor Mooney, Kyle Kirchhoff, Alex Cline
Speak about who is presenting in the group

3. Methodology
A group of students worked with Dubuque Fighting Saints’ President Dan Lehv to make a list of questions to distribute to the fans
A group of student distributed a list of surveys to a random selection of fans at 6 home games.
Contacted Season Ticket holders to create a focus group of participants
The Focus group -Friday November 9th, 2012 at 6:30
We collected all the data from the surveys and focus group
A group of students analyzed the data and together we came up with conclusions and recommendations for the Fighting Saints

4. Surveys Created using Mr. Lehv’s suggestions Goals Demographics
Identification of sponsors
Game day & time preference
Experience
Suites
Kids Zone
Concessions

5. Survey Distribution Initially spread group members across arena
Determined working as one unit was more efficient
Approached fan as they entered
1st to contact them
Less rejection
Free hands
More receptive to help “market research project”

6. Survey Recommendations
Distribute surveys at the top of the stairs at the entry way
Remind fans the survey is double sided

7. Focus Group Questions are in the back of the handout
Group was enthusiastic about discussing ways to help the Saints
Fans were knowledgeable of sponsorships in the arena
Even though it feels like home, fans still noticed who supports the Saints
One woman switched banks because of the sponsorships in the arena

8. Focus Group Continued Positives of the arena Family atmosphere
Season ticket holder discounts
Saints help – Tyler is very accommodating!
Fans love the new game times
Twitter and Facebook
Love hearing all the details about the saints!

9. Focus Group Recommendations
More Saints involvement in the Dubuque
Advertisements at sponsor locations
Player’s going to schools
More advertisement in surrounding communities
More promotions with sponsors
Deals with restaurants and bars
Change intermission promotions
Too Repetitive/they’ve seen it all before

10. General Demographics- Ages and Gender

11. General Demographics- Education and Household Income

12. General Demographics State and City

13. General Information-

14. Season Ticket Holders Comparison- Game Day Preference

15. Season Ticket Holder Comparison- Weeknight Game Time Preference

16. Season Ticket Holder Comparison- Friday Night Time

17. Season Ticket Holder Comparison- Advertising

18. Season Ticket Holder Comparison- Sponsorships

19. Season Ticket Holder Comparison- Who is Presenting Sponsor

20. Season Ticket Holder Comparison- How likely to purchase sponsor’s product

21. Season Ticket Holder Comparison- Kid Zone

22. Non-Season Ticket Holders- Game Day Preference

23. Non-Season Ticket Holders- Weeknight and Friday Game Time Preference

24. Non-Season Ticket Holders- Advertising and Sponsorships

25. Non-Season Ticket Holders- Presenting Sponsor

26. Non-Season Ticket Holders- How likely to purchase Sponsor’s Product

27. Non-Season Ticket Holders- Unique Area Ratings

28. Non-Season Ticket Holders- Kid Zone

29. Data Analysis Recommendations
Use this survey and data as a start to others
Great use of interns
Create other surveys for game nights
Create chat forum for input
Work on advertising and sponsorships
Fans especially season ticket holders should know presenting sponsor
Continue heavy on advertising efforts
Radio seems to be most prevalent
Develop ways for fans to want to buy sponsors products
Work on developing unique areas so ratings are always a (4) or (5)