1. Indian Multinational Strategy
Some Guidelines for Case Study
Amar KJR Nayak

2. Step I Basics of Case Study

3. Case Methodology of study Key Characteristics  Inclusion of Context   Richness of the context - more variables than data points Multiple sources of evidence Distinctive strategies for research design & for analyses
XIMB-CCR / Amar

4. Role of Theory / Hypothesis in Case study     Follow the experimental science   Greater focus to the study Provides direction to research
XIMB-CCR / Amar

5. Step II Process of Case Study

6. Framework for Case Study
Country Context:
Liberalization, Privatization
Localization of Business
Industry Context:
Industry Association, Lobby, Joint stocks, Competition, etc
Growth Modes:
Domestic & International M&A, PPP, Market capitalization, etc
Resource Reconfiguration:
Subsidies, Tax incentives, Govt. Leases, SEZs, Write-offs from Govt., & other Incentives, etc
Firm Analysis
XIMB-CCR / Amar

7. Firm Level Analysis Corporate History
Development of the business growth phenomenon
Research Issues (s):
Country Context: Liberalization, Privatization
Industry Context: Industry Association, Lobby, Joint stocks, Competition, etc
Growth Modes: Domestic & International M&A, PPP, Market capitalization, etc
Resource Reconfiguration: Subsidies, Tax incentives, Govt. Leases, SEZs, Write-offs from Govt., & other Incentives, etc
Strategy
Interrelationships of the above issues
Corporate Performance: Growth, International Business, & Profits
XIMB-CCR / Amar

8. Secondary Data Collection Process
Step III
Secondary Data Collection Process
(Immersing oneself into the issue and the problems associated with the issue that you want to deal with)

9. How & From where to collect Data
Company Websites
Company Annual Reports (last 5 years, get the financial figures & analyze from your research perspective, etc)
Internal Company Documents, Interviews with key people for details of the issues involved
Magazine, Newspaper, Internet
Databases: CMIE
ISI Emerging Markets
Sansco - Annual Reports
Related Research Articles: EBSCO
XIMB-CCR / Amar

10. Data Collection from Company & Techniques for Analyses
Step IV
Data Collection from Company & Techniques for Analyses

11. Data Collection from Company & Techniques for Analysis
Permutation & Combination of:
Historical Company Data (PR Dept.),
Study specific and relevant company documents
Select Interviews with key people involved in the issue of your interest
Across the Board Survey (employees / customers / intermediaries)
Techniques (one or many) for Analyses
Descriptive Statistics
Multivariate Analyses (regression, factor, cluster, ANOVA, etc.)
Event telling
Story telling
XIMB-CCR / Amar

12. Report Writing – Case Development
Step V
Report Writing – Case Development

13. Some guidelines for your Case Write-ups
Develop your Research Questions
Review your questions & freeze them
Identify a few questions that are most relevant to your case and that you may delve with in greater detail
Collect evidences to answer your questions
Organize your evidences into tables, charts, figures, etc that can be presented as Exhibits in the Case
Develop an outline,
Write the story as an attempt to sew the various issues that will help in answering the questions and relate these issues to the exhibits of the case
Raise relevant questions more than answering the questions themselves so that the reader should be able to analyze the case using the data given in the main text and exhibits himself/herself
Essentially write a story with the main theme of one or two questions that you had chosen to focus on, some hints, thoughts, views on the case as guide posts to the case reader to lead to the reality or answers to the questions that you have already discovered from your own analysis of the case.
XIMB-CCR / Amar

14. Specifications of Case Write-up
Title Page (case title, author name, title & organizational affiliation): 1 page
Key Questions in the Case Study: 1 page
Main Text: pages
No. of Relevant Exhibits as Evidences: up to 20 pages
References: up to 2 pages