1. Persuasive Techniques
Preparing to Write A Research Paper
Persuasive Techniques

2. Why are we learning about this?
Well, your prompt say that: “Using research, write a paper that utilizes 5-7 sources to answer a question about a chosen topic. You are writing a persuasive paper with a strong, supportable, specific, and narrowed thesis statement”.
Additionally, being able to use persuasive techniques in writing and speech is a valuable skill that can be used to make an argument

3. Persuasive Techniques Pre-Assessment
On your notes, number from 1 to 3. Identify the persuasion techniques used in the arguments below, by labeling them as [E] ethos, [P] pathos, or [L] logos. Explain why you believe that utilize that particular technique.
“Mr. Middleton, you know that I am a good student. I have an A in this class, I participate, and I always do my homework. If you let me make up the quiz, I won’t let you down again”.
“Mr. Middleton, you have to let me make up the quiz! I couldn’t read last night because my brother was sick and he was throwing up every where and I had to clean it up off the floor, the walls, and the toilet. It was so disgusting, but someone had to do it”.
“Mr. Middleton, I need to make up this quiz because if I don’t I will get a zero and my grade will suffer”.

4. How did you do?

5. Persuasion
Definition: the act of influencing the mind by arguments or reasons offered

6. Persuasive Techniques
Ethos
Pathos
Logos

7. 1. Ethos Convincing by character, credibility or ethical appeal
What have you bought because of a celebrity endorsement?

8. To Develop Ethos In Your Writing Use:
Language appropriate to audience
Sincere, fair minded presentation

9. 2. Pathos Persuading by appealing to emotion’s
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10. To Develop Pathos In Your Writing Use:
Emotional examples
Vivid descriptions
Emotional tone

11. 3. Logos
A. The logic used to support a claim

12. To Develop Logos in Your Writing Use:
Definitions
Factual data and statistics
Quotations
Citations from experts and authorities

13. On your paper, write down at least one use of each type of persuasive technique used in the following advertisement. Next, on your paper, write down at least one use of all types of persuasion - ethos, pathos, and logos – they used to make their argument. Finally, on your paper, write down at least one use of all types of persuasion - ethos, pathos, and logos – they used to make their argument.

14. Challenge
Using your knowledge of persuasive techniques, write a short blurb to convince me NOT to buy either the Slap Chop or Campbell’s Soup Select Harvest
Use at least 2 of the persuasive techniques.
Label your work either e, p, or l where the persuasive techniques appear in your blurb.

15. Persuasive Techniques Activity
Find a partner (beside/behind/in front)
Divide up the prompts with your partner. You each need 3 different prompts.
Make the argument for your chosen 3 topics.
Write down your arguments. Label the parts of the argument with an e [ethos], p [pathos] or l [logos].