1. Chapter 12 Analyzing International Opportunities

2. International Business 4e
Chapter Preview
List each key factor to assess in national business environments
Discuss measuring potential in emerging and industrialized markets
Identify three key market research difficulties
Explain the usefulness of each secondary data source
Describe each method of primary research
© Prentice Hall, 2008
International Business 4e

3. Screening Markets and Sites
Step 1
Step 2
Step 3
Step 4
Identify
basic appeal
Assess national
business
environments
Measure market
or site potential
Select the
market or site
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International Business 4e

4. International Business 4e
Identify Basic Appeal
Basic
demand
Climate
Absolute bans
Available
resources
Labor
Materials
Financing
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International Business 4e

5. National Forces: Culture
Market selection
Global product
Tailored product
Site selection
Education level
Technical skills
Work ethic
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International Business 4e

6. National Forces: Political/Legal
Government regulation
Investment barriers
Profit repatriation
Government bureaucracy
Administrative delays
Political stability
Unforeseen political change
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International Business 4e

7. National Forces: Economic/Other
Country finances
Trade and
investment policies
Currency and liquidity
Logistics
Country image
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International Business 4e

8. National Forces: e-Business
Infrastructure,
market access
Internet access
Content and standards
Legal matters
Privacy and security
Intellectual property
Financial issues
Electronic payments
Tariffs and taxation
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International Business 4e

9. Potential: Industrialized Markets
Demographics
Competitors’ market shares
Import/Export volumes
Distribution network
Marketing approaches
Retail sales levels
Income elasticity
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International Business 4e

10. Potential: Emerging Markets
Market size
Market growth rate
Market intensity
Market consumption capacity
Commercial infrastructure
Economic freedom
Market receptivity
Country risk
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International Business 4e

11. Select the Market or Site
Field trips
Engage in negotiations
Gain firsthand exposure
Contact customers/others
Competitor analysis
Access to inputs
Competitors’ numbers/shares
Competitors’ strategies
Channel access
Customer loyalty
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International Business 4e

12. Market Research Difficulties
Cultural
problems
Availability
of data
Comparability
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International Business 4e

13. Secondary Data Sources
International organizations
Government agencies
Industry/Trade associations
Service organizations
Internet and World Wide Web
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International Business 4e

14. International Business 4e
U.S. States Go Global
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International Business 4e

15. Methods of Primary Research
Trade shows and missions
Interviews and focus groups
Surveys
Environmental scanning
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International Business 4e

16. International Business 4e
Chapter Review
List each key factor to assess in national business environments
Discuss measuring potential in emerging and industrialized markets
Identify three key market research difficulties
Explain the usefulness of each secondary data source
Describe each method of primary research
© Prentice Hall, 2008
International Business 4e