1. Serving Different Communities through Extension Services
The Problem: It is difficult to identify the needs of different clients and hard to modify the template to serve their needs. This is due to a lot of variation among the clients, in terms of level of education, customizing services for a locality, and grouping extension agents who deliver different forms/kinds of services. Different communities are more or less open to different aspects of your message. This is a special problem when your target audience is culturally different from you as provider of services.

2. #1 - Changing Client Behaviors
Overcoming Resistance
Reducing Fail Rates
Creating Advocates through experience

3. #1a - How to Identify Clients
May already know who clients are
But they may be slow to step up
Identified by Extension Agents
Find individuals who already have a desire to do something
Show them how to do it
Criteria
Assessment of needs
Recruiting
Policies
How are classes taught
Improving what is already being done
Fulfills requirements of other initiatives mandated
Results – Targeted Recommendations Suggested

4. #2 - Defining Volunteers
Extension Agents
Target Audiences
Teachers, Counselors, Administrators
Teams of Faculty and Staff
Master Teachers
CTE Professionals

5. #2a - Keeping Volunteers
Careful about Burn-out
Align what is asked with their work
Offer opportunity to step back
Provide documentation, resources, etc
Scaffold what they are doing

6. #2b - Value-Added to Volunteers
Resume Building
Presenting at a National Conference
Professional Affiliation
Publishing an Article
Credibility – participating in project
Award – recognition
Recognition for National Impact
Increased potential to Impact high number of students
Goal to matriculate into STEM Major
Career Choice impacted

7. #3 - Professional Development Impact
Faculty
Feedback
Changes their behavior:
Willingness to make small changes
Encourage
Support
Personalizes
Students’ expression of feeling behavior change made a difference
Quotes
Video
Testimonials
Unexpected Benefits
Collateral Impact
Mother going back to school because of a presentation

8. #3a - Faculty Participation
Motivation
Reward System
Change Within Community
Create “Diversity Committee”
Part of Existing Committee
Individual Behavior Change
Student Engagement
Center for Excellence in Undergrad Teaching
Nominated to participate
Sanction/Awareness/Support
Public Relations
Feedback - Recognition
Faculty Evaluations
Leadership (Dean)

9. #4 - Formal Communication Plan
Marketing - Showcasing Results
Bring positive attention to school board, teacher, school
Identify local outlets for Public Relations
Online Newsletter
Local News – Recognition
Plant seed of importance:
Who are local editors
charge of public relations
Representative

10. #4a - Branding of Services and Products
Work of clients shows up in products
Resources for use in the field
Training Workshops

11. #5 - Customizing Services and Materials
Group Communities into categories to offer services
Gain understanding of what works in a situation
Make Recommendations based on that understanding
How to build coalitions
Research team with primary agents to get them on board
Workforce and Economic Development to discuss comfortably – Stealth (avoid code words, e.g. Gender, Mentor)
Quality of “training translation” to client

12. #5a - Scaling and Sustaining
Creating resources for others to utilize
Use of technology to delivery
Client does the scaling (toward tipping point)
Amount of documentation for intuitive projects:
Workshop
Booklets
Portal
Gaining buy-in (tried and proven knowledge base)
Making accessible and useable for the community
Process of creating a Different View
Developing/customizing materials

13. # 6 - Developing Advocates
How service is impacting a community
How to contribute to developing the workforce
Create a Sharing Community
take client out of isolation
Acting as honest broker for various stakeholders