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MARKETING IS LIKE SPEED DATING JULY 2012 MANAGERS PRESENTATION Speed Dating Marketing
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First Impression Attire Manners Confidence Male vs. Female Speed Dating Marketing
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Be Prepared Research people that might be there that you want to meet Psyching yourself up Speed Dating Marketing
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Name Tags What should it say Where do you wear it What others tags tell you Speed Dating Marketing
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Introducing Yourself How to make your approach Shake hands Look directly into eyes Clearly say your name and LLME Ask the individual who they are/what they do (if they dont ask you first!) Speed Dating Marketing
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Elevator Speech Why it should be short What it should include (and shouldnt) Personal/emotional element (storytelling) Why is LLME different? When and where to use it Speed Dating Marketing
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Asking Questions What, where, how and why Analyze what they need Speed Dating Marketing
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Responding How you and LLME can help – ONLY IF APPROPRIATE If you dont know the answer, thats OK – but find out Doesnt has to be LLME related Speed Dating Marketing
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Asking for a Business Card Always have some with you It is easier to receive, then give. Speed Dating Marketing
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Group Exercise Speed Dating Cocktail Party Introduction & Chit Chat
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Who do you want to date meet? What work do you want to do? What types of clients does LLME want Research Speed Dating Marketing
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Where to meet your fiancé targets and contacts/referral sources Professional organizations (yours and your targets) Business meetings and receptions Off the clock gatherings Doing what you enjoy Seminars/educational/organization programs Airports, garages, train stations Speed Dating Marketing
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Follow-up strategies to do NOW Dating…
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Initial Follow-Up Write on business card Add to Outlook (or other) LinkedIn Connection Send an email, or a handwritten note, or…? Add to LLME mailing/e-blast list(s) How to effectively use the firms materials Speed Dating Marketing
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Are We Compatible? Is it a target Is it a good client for LLME Speed Dating Marketing
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Plan your next date meeting Sit next to at organization or business meeting Meals (alone or with mutual acquaintance and/or LLMEer) Professional event invite Personal event invite (may/maybe not) New business meeting (bring someone else – you are not alone!) Speed Dating Marketing
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Follow-up Strategies to do NOW and continue to do LATER Courting…
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Learn About Their Business Google Newspaper Trade pubs Trade industries LinkedIn Twitter Facebook Speed Dating Marketing
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Learn More About the Person Google LinkedIn Facebook (caution) Newspaper Trade pubs Trade industries Twitter Speed Dating Marketing
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ETC. Introduction to other LLME professional(s) Refer business Keep in touch Send info of interest Check in Ask questions, show an interest (and listen!) Speed Dating Marketing
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Getting Engaged (or asking for the business) Asking existing clients vs. asking prospects Be comfortable, clear and direct Ask for the opportunity to propose How to ask Handling rejection Can I ask again? If you have a need in the future Speed Dating Marketing
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Group Exercise Proposing (Asking for the Business)
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Wrap Up Thank you! Teresa Warren President twarren@tw2marketing.com Twitter: @TeresaWarren Facebook: facebook.com/tw2marketing tw2marketing.com 619-582-5750
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