1. Review session.12. November 27.07 Prepared by: Jacky Cahyadi, S.Sn.
Brand identity
session.12. November 27.07
Review
Prepared by: Jacky Cahyadi, S.Sn.

2. Brand>Identity>Logo
Visual Communication Design 02 .session.12

3. Brand Identity
Visual Communication Design 02 .session.12

4. Type of Brand Publication Brand Team Brand Company/Corporate brand
Digital Brand
Ingredient Brand
Organization Brand
Service Brand
Type of Brand
Event Brand
Destination Brand
Program Brand
Certification Brand
Membership or Club Brand
Personal Brand
Environment Brand
Visual Communication Design 02 .session.12

5. Visual Communication Design 02 .session.12

6. brand Brand Identity needs identity
Visual Communication Design 02 .session.12

7. Visual Communication Design 02 .session.12

8. typographical elements of a brand identity need to support
All graphical and
typographical elements of
a brand identity
need to support
the positioning of a brand
and fit with each other.
Visual Communication Design 02 .session.12

9. If this is achieved The identity will be Distinctive Flexible Relevant
Visual Communication Design 02 .session.12
Relevant

10. Brand positioning Applications Secondary Identity Elements
Primary Identity Elements
Brand
positioning
Visual Communication Design 02 .session.12
Applications

11. Primary Identity Elements are designed name, logo/logotype, Colors.
Visual Communication Design 02 .session.12

12. Secondary Identity Elements are developed image style, type
style, layout style, tone of voice,
color palette, brand hierarchy
system.
Visual Communication Design 02 .session.12

13. These secondary elements are usually
the ones that, when put together and
applied creatively, provide the highest
degree of differentiation
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16. logo visual key provides a the full expression Secondary elements
While the
provides a
visual key
to the brand world,
the full expression
of the identity only comes to life
through the use of the
Secondary elements
Visual Communication Design 02 .session.12

17. A logo alone cannot do all the work. Once the brand elements are in
place, they can be flexibly applied
throughout various media
to achieve the right expression and
tone of voice for the brand.
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18. Visual Communication Design 02 .session.12

19. Tone of voice What is? Signalling Informative Official Decorative
Promotional
Next the examples of Tone of Voice for a public transport brand
Visual Communication Design 02 .session.12

20. Signage Bus/Taxi Stop Signalling
Visual Communication Design 02 .session.12

21. Guide info (literature) Maps Info Timetables Website
Signage
Guide info (literature)
Maps Info
Timetables
Website
Informative
Visual Communication Design 02 .session.12

22. Annual Report (Literature) Company Profile (Literature)
Stationery Kits
Website
Official
Visual Communication Design 02 .session.12

23. Decorative Vehicles Outside and Inside Uniforms Tickets
Service Counter
Decorative
Visual Communication Design 02 .session.12

24. Promotional Advertising (Print Ad, Electronic Ad) Brochures, Leaflet
Posters
Merchandises
Promotional
Visual Communication Design 02 .session.12

25. to get consistent used or implementation
of a brand identity need the brand identity
visual system basic guidelines.
It called Graphic Standard Manual
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28. Visual Communication Design 02 .session.12

29. THANK YOU THE MANNER OF AN ARTIST IS ESSENTIALLY
INDIVIDUAL; THE METHOD OF AN ARTIST IS ABSOLUTELY UNIVERSAL, THE FIRST IS
PESONALITY, WHICH NO ONE SHOULD COPY;
THE SECOND IS PERFECTION, WHICH ALL
SHOULD AIM AT. –OSCAR WILDE
THANK YOU
Visual Communication Design 02 .session.12