1. EMOTIONAL Persuasive techniques

2. Bandwagon
Everyone is doing it, so you should, too!

3. Glittering Generalities
Words that “glitter” but give no specific details about the product (ex. Virtually spotless, new and improved, etc)

4. Fear
Used to convince based on negative consequences for inaction (ex. Edwards’ sermon)

5. Name Calling
The idea that bad names will cause people to construct a negative opinion

6. Testimonial
A well-known person or previous customer supports a product or service

7. Limited Opportunity
Time is running out, so act quickly!