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The 4 P’s of Marketing
Price
Product
Which of the above do you think is most important to Hik U? Refer to the scenario…

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The 4 P’s of Marketing
Promotion
Placement
What is the difference between Promotion and Placement for Hik U?

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Market Research
Primary Research
Secondary Research
Hik U do not regularly use their website, how can they find out if customers are happy with their products?

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Market Sector
Can you name some different types of market sector?
What market sector does Hik U fit into? Give reasons…

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Sources of Finance
Internal
External
As Hik U wish to move into Europe, how could they finance this initiative? Give reasons…

6. Costs, Revenue and Profit
for extra revision materials
Costs, Revenue and Profit
From your notes, write down a definition for the following terms:
Costs
Revenue
Sales
Profit
Loss
Break even
From the case study, can you think why sales may be more important to Hik U than profit?