1. Role of media

2. What role would you want the media to play in a campaign?
Candidates need votes!
What role would you want the media to play in a campaign?

3. (Information you can trust)
Where would a potential voter to go to find out about a candidate and their platform?
Reliable sources
(Information you can trust)
Unreliable sources
(Information you should not trust)

4. Messages that reach a big audience

9. 4 functions of media Identify candidates Emphasize selected issues
Writing editorials creating political cartoons or publishing op-ed pieces
Broadcasting different points of view

11. This ad was shown only ONCE

12. We won’t be rebuilding Houston any time soon
soon/2017/10/09/6a ad25-11e7-a908- a bbb9_story.html?utm_term= e13402