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Published byZane Jacks Modified over 10 years ago
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Kelly Carew
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Object appears better or worse depending on what it is compared to All judgments are relative Individuals use relevant information to make judgments availability heuristic
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Worlds tallest man: 7.9 Ft meets Worlds shortest man: 2.4 ft
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Study mentioned in Aronson by Douglas Kenrick and Sara Gutierres Asked males in dorm to rate attractiveness of a potential blind date for friend Some men watching Charlies Angels Others were not Those watching rated the average female as less attractive than those not watching
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8 girls 4- shown picture of average man 4- shown picture of hotties then average man Both groups answered survey…
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1 2 3 4 5 6 7 8 9 10 How attractive is this man? Unattractive Average Very Attractive How likely would you be to go on a date with this man? Not likely Ehh Very Likely How important are looks when dating a man? Not at all Moderately Very
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Hotties used as a point of comparison
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How attractive is this man? Hotties: 3,3,6, 6 Just man: 3,7,7,8, Average: 4. 75 Average: 6.25 How likely would you be to date this man? Hotties: 1, 3,5, 6 Just man: 1,2,5, Average: 3.75 Average: 4 How important are looks when dating? Hotties: 6,8,8,10 Just man: 4,6,8,8, Average: 8 Average: 6.5
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For the most part contrast did have an effect, male alone was rated higher Problems: 1. It was hard to find a male that had a similar body type and pose-but was unattractive 2. The man in question may have been perceived as being unattractive because of his facial expression 3. Girls had a different view of physical attractiveness 4. Girls have a varied opinion of how important looks are
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