1. #YDF2017

2. Using Behaviour Change Techniques
Dr Fiona Fylan
Brainbox Research

3. The good old days

4. It’s simple

5. Really?

6. Guidance for the road safety community

7. 10 steps Define the problem and target audience Understand the context
Use a behaviour change theory
Define the objectives
Select appropriate BCTs
Apply behavioural insights
Build the intervention
Pilot and adapt
Describe the intervention
Evaluate

8. Theory

10. More effective BCTs Instruction Incompatible beliefs
Setting and reviewing goals
Problem solving
Action planning
Feedback
Monitoring
Social support
Information about antecedents
Information about consequences
Cues
Anticipated regret
Practice
Habit
Imagining future outcomes
Restructuring the environment

11. Behavioural insights People don’t like losses
People prefer to do nothing
People can be primed
People are social
People believe it won’t happen to them
People create stories

12. Evaluation The different approaches Advice on design Focus on RCTs
A little bit on analysis
A pragmatic approach
Reporting interventions

13. The guide

14. Why you need this guide Intuition does not work
Build on what others have found out
Gives you inspiration
Contribute to the evidence base
Saves time and adds credibility
It’s very very useful

15. Where? Don’t waste time and money
Evidences what you do: protects and attracts
Easy to download, easy to use

16. #YDF2017