1. Judy Hearn Reynolds Services, Inc. Client Chairperson
Service / Operations
Judy Hearn
Reynolds Services, Inc.
Client Chairperson

2. Future Service Enhancements Questions & Answers
Agenda
Updates
ID Card Enhancements
Card Issue Date
Enhancements to drive online registration
Card Carrier
Sticker
High Dollar Notification – an Automated Solution
Future Service Enhancements
Extended Stay Report
Questions & Answers

3. Updates Card Issue Date - Complete
Issuance of ID cards with “issue date” in October of 2011
Enhancements to drive online registration
The ID Card Project is being implemented in two phases.
Phase 1 – Add a message to the existing ID card carrier that directs members to register on Anthem.com. - Complete
Phase 2 - Adhere a removable sticker to the ID Card that directs members to register on Anthem.com. – In progress
Example of Messages:
Anthem Blue Cross and Blue Shield and Anthem Blue Cross Members
Activate your online services at anthem.com/activate* anytime after your coverage begins.
*Note: Example only; portal specific language in place

4. Card Carrier Enhancements
Updated Carrier Letter
Revised Registration Page – September 2011
Updated Carrier Letters – October 2011
anthem.com/activate Page

5. Phase 1 Results
Web registrations driven by this project from October – January.
Card
Carrier
Total
Web
Registrations
91,043
154,360

6. 1 Million Web Registrations in 2012
ID Card Sticker
Removable sticker affixed to ID Card - June 2012
Register vs. Activate
Goal
1 Million Web Registrations in 2012
Activate your online services at anthem.com/activate anytime after your coverage begins.
Example of Removable Sticker

7. High Dollar Notification - Objectives
Provide timely & consistent data on claims exceeding standard High Dollar thresholds
Eliminate delays caused by multiple handoffs
Immediate delivery to specified account designees as well as ESR’s
Alert generated with final claim liability; not an estimate based on submitted charge
Option for Pre Payment with waiting period or notification at time claim is released for payment

8. Data Elements Included in Notification
Proposed data fields to be included in alert:
Group Name/Number
Sub Group Number
Member Type (Employee, Dependent)
Claim Number
Total Charge
Paid Amount
Date Paid (Post Pay
Provider Name/Number
Start Date of Service
End Date of Service
Primary/Admitting Diagnosis
Case Management Status
Claim Type (Interim)
Center of Excellence / BlueDistinction
*PHI such as member ID or other data cannot be provided.
* Other data elements can be explored if required.

9. Implementation Timeline
Identify pilot groups – 2/1/2012
Pilot Groups Selected (Charter, Intel, Reynolds, Dole)
Define final requirements – 2/14/2012
Distribution list
Data Elements
Macro Development and testing – 2/14/2012 – 3/14/2012
Implement Pilot into production – 3/16/2012
Evaluation Period – March-April 2012
Extend to other groups – April 2012 (WGS Only)

10. Extended Stay Report
Objective is to provide the client with early notification/pre-claim submission when potential high dollar risk exists
Top requested report from clients
Further discovery of availability to all National Clients
Consensus to evaluate report
Next Steps

11. Questions & Answers