1. Get Your Business Website Right
Facebook Fortunes
Webinar 5
Get Your Business Website Right

2. The 5 key mistakes business owners make with their website

3. Badly structured website
Mistake #1
Badly structured website

4. Badly structured website
Website is not designed to support the offline business
Clutter – trying to do too much on one page
Website is just a “brochure”, giving information about the business
Website doesn’t show how you differ from your competitors

7. Here’s how to do it right

9. Have only ONE purpose per webpage

10. Purpose of a webpage
Give information about your business (products, services, skills, expertise)
Build a list
Get visitors to call for info or an appointment
Get visitors to come into your store
Sell a product or service
Gather referrals
Build credibility and authority in your niche

12. You may need more than one website

13. Website copy is poorly written
Mistake #2
Website copy is poorly written

16. Here’s how to do it right

17. How to write great website copy
Every page has a benefit-laden headline
Demonstrate how you stand out in your niche
Include relevant proof every time you make a claim about your products or services
Have one call to action per webpage, with clear instructions above the fold

18. How to write great website copy
Make no-brainer offers, even for opting in
Be enthusiastic, but without the hype
Write the way you speak
Avoid jargon, unless your customers will understand it
Use a double-readership path

20. Not having a descriptive domain name
Mistake #3
Not having a descriptive domain name

21. Domain name mistakes Using something “clever”, quirky or meaningless
Using your business name (unless your business name is well recognised)
Using your personal name (unless it’s well recognised)
Using a .net, or a .com.au where there is a prominent .com site with the same name

22. Here’s how to do it right

23. Choosing the right domain name
Check for popular keywords in your niche using the Google Keyword Tool, and use them in your domain name
Use
Add your geographical location if you sell locally (eg PhysiotherapistBrisbane)
Buy the .com and the .com.au (if you can’t get both, choose something else)

24. Example vs

25. Poor graphics, formatting and layout
Mistake #4
Poor graphics, formatting and layout

26. Graphics and layout mistakes
White writing on black (or coloured) background
Cluttered or confusing layout
Top banner is large or complex (slow to load)
Big blocks of text
Text in all capitals
No captions on photos
Too many fonts, colours, sizes

31. No way to collect visitor details, so not building a list
Mistake #5
No way to collect visitor details, so not building a list

32. List building mistakes
Opt in is below the fold
No incentive for visitors to give name and
Using double-opt-in
Asking for too much information
Opt in on the same page as selling (reduces sales by up to 75%)
Not following up to build the relationship
No way to monetise the list

33. Discover how an investment of $95 in one jewelry store promotion earned $23485 in