1. Transitions completed a large study on the optical buying habits and attitudes among US eyeglass wearers. The results are pretty interesting!

2. We all have opinions and biases when it comes to different age groups
We all have opinions and biases when it comes to different age groups. This research addresses some of those, especially those relative to the millennial demographic.
This probably isn’t news to any of you! But what makes it enjoyable?

3. It has to do with how wearing eyeglasses makes patients feel
It has to do with how wearing eyeglasses makes patients feel. Millennials even feel putting on eyeglasses makes them cool and attractive!

4. Another big part of the eyewear shopping experience is the social part—getting others’ input. No doubt you’ve seen patients share selfies with friends in different frames—that’s great! It means they are enjoying selecting their glasses. Interesting to note that the younger millennials look to others for eye health info more so than other generations. How can you use this information?

5. Other insights from the infographic indicate that millennials are significantly more likely to say that shopping for eyeglasses in an enjoyable or easy experience (59 percent) than Gen X (43 percent) and Boomers (42 percent).

6. Half of eyeglass wearers say the eyeglass shopping experience would be improved by clear and upfront costs and good frame selection.

7. Let’s take a deeper dive into this idea of who actually influences the eyeglass purchase decision.

8. Care to guess which of these has the most influence?

9. YOU DO!

10. Looking a bit more closely at millennials, they are much more likely to be influenced by online and other influencers. (As an aside, Transitions is continuing to align their brand with influencers!)

11. One thing that may surprise you is that millennials have a positive attitude towards Transitions. A lot of us cling to the notion that Transitions are primarily for older folks but that simply is not the case. (Transitions has done a lot of research in this area, beyond this study. They are so convinced of the potential of the millennial market that they are loading a lot of consumer outreach dollars into campaigns specifically designed to reach this demographic!)

12. Any guesses?

13. 56%. And more would be willing to try the lenses
56%. And more would be willing to try the lenses! (This guarantee tactic has worked quite well in lots of practices. When you have a product like Transitions with really high satisfaction, it’s a low risk option to grow sales.)

14. Ok, one more chance for an educated guess!

15. Patients “get” the convenience of Transitions lenses; the good news is they also appreciate the health benefits—don’t neglect the benefits of UV and blue light protection when recommending Transitions lenses to your patients.

16. And don’t forget how critical your recommendation is to patients
And don’t forget how critical your recommendation is to patients! From past research conducted by Transitions, we know patients want recommendation, but too few ECPs actually provide one!

17. Any thoughts or questions? Thanks for your time!

18. This infographic is based on research results from a Custom 26-question survey designed collaboratively by Transitions (Transitions.com) and The Center for Generational Kinetics (GenHQ.com). The survey was conducted online from January 11, 2018 to January 17, 2018 with 1,263 U.S. respondents ages The sample has a margin of error of +/- 3.1% against the US population and was weighted to current U.S. Census data for age, gender, and region.
Transitions is a registered trademark, Transitions and the “Bisected O” design, and Transitions Light Intelligent Lenses are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. ©2018 Transitions Optical Limited.  
Photochromic performance is influenced by temperature, UV exposure, and lens material.
©2018 Transitions Optical Limited.