1. 25 Years of Wadi and More to Comeby
Musa Freiji
Second Wadi Family Assembly
Lebanon, June 25-28, 2009

2. ِOutline
1957: The Start
1972: The Independence
Why The Arab World in 1976
Why Egypt in 1984
Why Successful
Why Ambitious
Why The Sky Is The Limit
Next 25 Years

3. 1957- The Start June 1957 = graduation ( AUB )
Oct = first job ( Green Leaf )
May = first owned farm ( The White Farm )
Oct = first large scale partnership ( A.Wardi & Co. )
= development of the Lebanese Poultry Industry
= development of the export market

4. 1972-The Independence July 1972 = Tanmia
Jan = Haditha and Arab Poultry Co.
Feb = Price war
June = Closure of Lebanese borders
Aug = Syria Poultry
May = Start of Lebanese Civil War

5. Good quality chicks and hatching eggs Good after sales service 1976
ِWhy the Arab World in 1976?
Export contacts
Good quality chicks and hatching eggs
Good after sales service
1976
Saudi Poultry Co.
Saudi Agricultural Development Co.
Jordan Poultry Breeding Co.
Homs Poultry Co.

6. Why Egypt in 1984? Tony’s dilema Philip’s exhaustion Ramzi’s look out
Musa’s adventure

7. Why Successful? Reject partnership with no added value
Start with what we know best
Count on competition weakness
Synergy of skills and diligence
Develop new rather than employ existing local managers
Learn from mistakes and embark on immediate correction
Innovate and cut costs
Expand to deter and discourage competition
Rely on ethics and values

8. Why Ambitious? To become leaders To remain ahead
To maintain a competitive edge
To grow with financial institutions’ blessings
To attract investors
To ensure a prosperity for owners and employees

9. Why UnLimited? To be proactive To engage in policy making
To play a positive role in the country’s economy
To replace imports wherever feasible
To export
To reduce costs and improve quality
To establish Wadi’s culture
To take pride in our achievements

10. Next 25 Years !! To Maintain and advance Wadi’s culture
To quickly change course and slash unsuccessful business
To expand in areas and industries, where we operate, that have a definite competitive edge
To maintain loyal staff
To engage young blood and train them
To target available and willing new generation of Wadi Family members and engage them in Wadi leadership roles
To remain leaders in every industry or business Wadi is into
To remain cohesive, tolerant and wise

11. Thank You