1. Our Users – Gender & Age
2018 comScore Media Metrix Demographic Profile KBB Multi-Platform (% Composition Unique Visitors December 2017)

2. Our Users – Household Income
While appealing to all groups, our site’s visitors are generally more affluent than the U.S.
population
2018 comScore Media Metrix KBB.com Multi-Platform (% Composition Unique Visitors December 2017)

3. Our Users – Education Level
Criteria for Base Audience
18+ yrs old (Total Audience)
Demos > Education Level > Attended High School, did not graduate (edu level), High School Graduate (edu level), Attended College, no degree (edu level), Graduated college with degree (edu level), Completed Graduate School degree (edu level)
2018 comScore Plan Metrix (PC & Mobile) Report for Kelley Blue Book Multi-Platform (% Composition Unique Visitors Nov 2017)