1. The Dawn of Mass Culture
8.4 Notes
The Dawn of Mass Culture

2. I. American Leisure
Americans fought off city congestion and dull industrial work with:
Amusement Parks – constructed on outskirts of cities.
a. 1st was Coney Island in NYC (1884)
Bicycling and Tennis - were also popular activities
New Snacks – Hershey Bars & Coca-Cola

3. Leisure cont… Boxing and baseball were top spectator sports
1st World Series held in 1903
African-Americans were not allowed in majors – created Negro League

4. II. Spread of Mass Culture
Art galleries, libraries, books and museums brought new cultural opportunities.
NEWSPAPERS – Joseph Pulitzer and William Randolph Hearst pioneered sensational newspapers
Most people read light fiction
a. “Dime novels”
b. Mark Twain was a popular author

5. III. New Ways to Sell Goods
Shopping Centers – 1st in Cleveland, OH
Department Stores – 1st was Marshall Fields in Chicago “Give the lady what she wants”
Chain Stores - Woolworth
Advertising – ads were everywhere, including barns, houses, billboards and ROCKS!
Catalogs – Sears & Montgomery Ward
Rural Free Delivery (RFD) – 1896 Post Office brought packages to any home