1. Marketing Research AUBG Library Resources
Gergana Georgieva
Information Literacy Librarian
February, 2009

2. Google-Generation’s Search Habits
Push the button,and…
There is lots of free information on-line
Business Information is expensive and difficult to find

3. Today you will learn:
To distinguish between secondary and primary data
How and where to find secondary data and how to evaluate it
What are the basic steps of research
How to get help

4. Types of Data

5. Types of Data – Continued

6. Advantages and Disadvantages of Secondary Data
Can be obtained quickly
Is inexpensive
Is usually available
Enhances primary data collection
Can sometimes achieve the research objective
DISADVANTAGES
Incompatible Reporting Units
Measurements Unit Do not Match
Class Definitions Are Not Usable
Data Are Outdated

7. Locating Secondary Data Sources
AUBG Library webpage/

8. Steps of research Identify and develop your topic
Find background information
Use the online catalog to find books
Find periodicals articles (print and electronic)
Find Internet resources
Evaluate what you have found
Cite what you find using a standard format for your bibliography

9. Background Information
Reference Sources
Dictionaries
Encyclopedias
Directories
Statistical Sources
Biographical Sources
Legal Sources
Almanacs, Manals and Handbooks
Reference books bring together facts from a vast number of sources and arrange them for fast and convenient use. They serve the information hunter in two different ways: either they supply the information directly, or they point the way where the information can be found.

10. Books Provide: Depth Authoritative detail Multiple viewpoints
Additional sources
Limits:
Time
Timeliness

11. The Catalog
An online database that provides the citations and locations of all materials in the library
AUBG Library Catalog
Types of searches:
Author
Title
Subject
Keyword

12. Accessible through the library web page
Electronic Books – NEW!!!
An e-book collection of 37,000 full-text books of all academic subject areas.
Accessible through the library web page

13. Periodicals
Types:
Print: 300 titles in several languages (organized in the Periodicals section in alphabetical order by title)
List of current periodicals
Electronic:
E-journal portal

14. Online Databases
Publications and other resources that can be found in hard-copy or are from credible sources.
Same articles as in the print version of a magazine or journal.
Subscription
Search options:
Basic/Keyword search
Advanced search
Browse/Subject search
Publication search
It is important to understand what a database actually is and is not in order to achieve the best results in the shortest amount of time.

15. Databases ABI Inform/Proquest DOAJ EBSCO/Host Databases JSTOR
ScienceDirect
World Bank databases

16. ABI/Inform
Subject coverage: business, economics and finance, marketting, advertising, computers and more.
Tracks business conditions, trends, management techniques, corporate strategies and industry specific topics
More than 1000 business journals covered
Fast access to information about over companies
Dates of coverage: 1971 – present

17. ProQuest Central 11,000 titles over 8,000 titles in full-text.
It serves as the central resource for researchers at all levels in all markets.
Over 160 subjects areas are covered extensively including: business and economics, health and medical, news and world affairs, technology, social sciences and more
ProQuest Central is the largest multidisciplinary database with over 11,000 titles, with over 8,000 titles in full-text. It serves as the central resource for researchers at all levels in all markets. Over 160 subjects areas are covered extensively in this product including business and economics, health and medical, news and world affairs, technology, social sciences and more

18. DOAJ
It covers free, full text, quality-controlled scientific and scholarly journals.
Aims to cover all subjects and languages.
3824 journals
1351 journals are searchable at article level.
articles

19. EBSCO
Full-text articles in Economics, Business, Finance, History, Geography, Philosophy, Psychology, Religion, Literature, Linguistics, Journalism,Computer science, Mathematics, Astronomy and more
Company, Country, Industry reports.
Others

20. EBSCO – Business Source Premiere
full-text business database – all subject areas
3,300 scholarly business journals
more than 1000 peer-reviewed business publications
300 of the top scholarly journals dating as far back as 1922
5000 company profiles
Country economic reports
1,600 industry reports

21. EBSCO - EconLit American Economic Association's electronic database
World's foremost source of references to economic literature
Citations and abstracts to economic research dating back to 1969
Links to full text articles in all fields of economics including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more)
More than records

22. EBSCO – Continued
Regional Business News -full text coverage for regional business publications
Newspaper Source regional U.S. newspapers

23. JSTOR
An electronic archive of scholarly journals, starting with the very first issue, some dating as far back as the 1600s.
All subject areas

24. ScienceDirect
ScienceDirect offers more than a quarter of the world's scientific, medical and technical information online.
Over 2,000 peer-reviewed journals
Hundreds of book series, handbooks and reference works
Back to volume one, issue one

25. World Bank Databases Global Development Finance
Global Economic Monitor
World Development Indicators
World Bank e-library

26. The Web
Use search engines and internet directories to locate materials on the Web.
Bulgaria-Web Directory
Discipline-Specific Resources

27. Freely Available Internet Resources
Identify the Industry
SIC -- Standard Industrial Classification Search, from OSHA
NAICS -- North American Industry Classification System
General Industry Information
FedStats
Statistical Abstract of the U.S.
Free Annual Reports - The Public Register's Annual Report Service - PRARS
FedWorld Information Network Home Page
U.S. Census Bureau

28. Evaluating Secondary Data
What information was collected?
What was the purpose of the study?
Who collected the information?
How consistent is the Information with other Information?

29. Cite Most common styles of citing Citation Guides Electronic resources
Modern Language Association (MLA)
American Psychological Association (APA)
Citation Guides
Electronic resources
Library webpage
MLA Handbook for Writers of Research Papers
St. Martin’s Handbook

30. Ask a Librarian At Reference/Circulation desk Monday-Friday 9.00-17.00
Virtual Reference By
By phone: /354
And more …

31. Thank you!
Contact us:
Tel.: (73) /354