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BILLBOARDS. BILLBOARDS DESIGNED TO CAPTURE YOUR ATTENTION.

Published byDwain White Modified over 5 years ago

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Presentation on theme: "BILLBOARDS. BILLBOARDS DESIGNED TO CAPTURE YOUR ATTENTION."— Presentation transcript:

1

2 BILLBOARDS

3 DESIGNED TO CAPTURE YOUR ATTENTION

4 FOR DRIVERS: HOW MUCH ATTENTION IS SAFE ?

5

6 WHAT SHOULD ROAD AUTHORITIES
Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based Signage WHAT SHOULD ROAD AUTHORITIES ALLOW? REGULATE? SUPPRESS?

7 APPROACH COMPILE existing practices, regulations and future developments INTERVIEW road authorities and advertisers REVIEW scientific literature RECOMMEND evidence-based practices 01 02 03

8 Want to stay updated? CEDR-ADVERTS.EU

9 Assessing Distraction of Vehicle drivers in Europe from Roadside Technology-based Signage

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