1. CHAPTER 4 Creative Marketing Project Event
Purpose
The Creative Marketing Project gives participants an analytical and creative approach to the marketing process by actively engaging students in the marketing activities of their community.
It is designed to encourage students to recognize marketing as a force for the economic and social good of the community.
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2. CHAPTER 4 Creative Marketing Project Event
Purpose
Your project might concern itself with finding new markets for local products, promoting the community’s resources, increasing the trading area of facilities, increasing local sales, increasing local employment, providing better shopping facilities, or solving marketing problems or challenges affecting the local community.
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3. CHAPTER 4 Creative Marketing Project Event
Description
You will prepare a written entry for this project and an oral presentation to sell your research findings.
The oral presentation must cover all performance indicators.
You must present a compelling reason for a company to locate in your city.
This project is limited to 30 numbered pages, including the appendix and excluding the title page and table of contents.
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4. CHAPTER 4 Creative Marketing Project Event
Description
Major parts of the written project include the Executive Summary, Introduction, Procedures and Research Methods Used, Findings and Conclusions, Recommendations, Bibliography, and Appendix.
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5. CHAPTER 4 Creative Marketing Project Event
Scenario
You have been hired by your city to conduct research for attracting an appropriate company and additional business activity to your community.
You must consider the population of your city, the available workforce, economic incentives, and the marketing and distribution of the products/services produced by the company you are trying to attract to your community.

6. CHAPTER 4 Creative Marketing Project Event
Performance Indicators Evaluated
Describe the project in an organized, clear, and effective presentation.
Identify the marketing information needs of this research project.
Interpret descriptive statistics used in the decision making process.
Explain the findings and recommendations.
Demonstrate professional appearance, poise, and confidence.