1. Chocolate Confectionery
UK April 2013

2. Market Size and Forecast
Total UK retail value sales of chocolate confectionery,
Source: Mintel/based on SymphonyIRI Group InfoScan

3. Market Size and Forecast
Total UK retail volume sales of chocolate confectionery,
Source: Mintel/based on SymphonyIRI Group InfoScan

4. UK retail value sales of chocolate confectionery, by sector, 2012
Source: Mintel/based on SymphonyIRI Group InfoScan

5. Consumer – Flavour Preferences
Consumer preference to chocolate, by flavour type, by age group, February 2013
Base: 1,432 internet users aged 16+ who have eaten chocolate in the past six months
Source: GMI/Mintel

6. Consumer Attitudes Towards Chocolate Confectionery
Attitudes towards chocolate confectionery, February 2013
Base: 1,445 internet users who have bought or eaten chocolate confectionery in the past six months
Source: GMI/Mintel

7. Consumer Attitudes Towards Chocolate Confectionery
Attitudes towards chocolate confectionery, February 2013
Base: 1,445 internet users who have bought or eaten chocolate confectionery in the past six months
Source: GMI/Mintel

8. Consumer Attitudes Towards Price Rises in Chocolate
To assess the impact of rising ingredient prices in chocolate confectionery, respondents were asked:
“What would you do if the price of your favourite chocolate product went up?”
Base: 1,445 internet users who have bought or eaten chocolate confectionery in the past six months
Source: GMI/Mintel

9. Target Groups relating to Chocolate Confectionery, February 2013
Cocoa Connoisseurs Are more likely than the others to consider higher cocoa content an important factor and demonstrate a strong preference for dark chocolate
Flavour Adventurers Most likely to enjoy trying chocolate with exciting flavours such as chilli and wasabi.
Their appreciation of alternatives to the norm is also reflected in the finding they are most likely to enjoy trying limited edition versions of their favourite
Ethical Cynics
Are most likely to distrust ethical claims on chocolate and most likely to disagree that ethically sourced chocolate is worth paying more for, consistent with a price-conscious approach to buying chocolate
Choc Sharers
Engaged with the sharing bag sector and more likely to have bought/eaten this format compared with other groups. Health is a concern for them: they are most likely to feel guilty about eating chocolate and place importance on low calorie, sugar and fat content when choosing a product
Base: 1,445 internet users aged 16+ who have bought or eaten chocolate confectionery in the past six months
Source: GMI/Mintel

11. Alex Beckett
Senior Food Analyst
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