1. Arranging News and Features Stories

2. What does it mean to arrange news and feature stories?
It means to highlight your initiative in the media. 2

3. Why should you arrange news and feature stories?
Increase publicity
Promote awareness
Attract attention

4. To arrange news and feature stories you need to know:
When you should do it
Who you should contact
How to "sell" yourself
How to be interviewed 4

5. Information to have ready for the interview
Dates and times
Names
Your objective
Prices
Locations
Contact information 5

6. Newsworthy elements Human interest Affect Proximity Timeliness
Prominence 6