2. Calloway Golf Founded in 1982 by Callaway Golf Company
Originally Callaway Hickory Stick USA
Revolutionized the Industry, “Big Bertha”
Odyssey, FrogTrader, Top-Flite
More than 110 countries worldwide

3. Strengths
Callaway Golf Company products are designed and built on an 8 building campus in California, which is also home to the majority of their employees.
Advanced technology allowed Callaway to go from a small golf club manufacturer to the largest producer of premium golf clubs and a dominant force in the industry.
Callaway designs, manufactures and produces small accessories as well.
Value added brand name
Adjustability in the employment system

4. Weaknesses
Callaway Golf Company experienced an operating loss 25.6 million in the golf ball business due to product expansion and competitive pricing efforts.
No switching cost for customers
Operating and sales loses due to counterfeit products being produced in Asia
Callaway marketing is limited and focused on promotion through professional players
Consumers geared more towards the style and cosmetics more than technology

5. IFE