1. University of Northern IA
Presentation prepared by:
Marilyn Shaw
University of Northern IA
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2. Chapter 11 Informative Speaking
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3. This Chapter Will Help You:
Recognize that information is powerful.
Explain the distinctions between informative and persuasive speeches.
Choose appropriate topics for your informative speeches.
Prepare and develop an informative speech that meets your professor’s specific criteria.
Evaluate and assess your own speeches prior to classroom presentation and apply evaluation criteria to the speeches of others.
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

4. Information and Power
According to Dictionary.com, information is knowledge communicated or received concerning a particular fact or circumstance; knowledge gained through study, communication, research, instruction, etc.; and factual data.
Photo from chapter 11 page 280
Copyright © Richard Lord/Photo Edit
Why would we consider that information equals power?
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

5. Distinctions between Informative and Persuasive Speaking
Informative Speaking
Persuasive Speaking
General goal of informative speaking is to increase the listeners’ knowledge.
Information can be presented without an attempt to persuade.
The purpose of the persuasive speech is to alter attitudes and behaviors.
Persuasion cannot be accomplished without attempting to inform.
Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.

6. Topics for Informative Speeches
Concepts
Events
Processes
Objects
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7. Preparing and Delivering an Informative Speech
Gain and Maintain Audience Attention
Generate a Need for the Information
Create Information Relevance
Provide a Fresh Perspective
Focus on the Unusual
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8. Objects
Speeches about objects examine concrete subjects: people, animals, things, structures, and places.
The iPod
Immigration
The Human Brain
Marriage Laws
Reality TV
PC versus Mac

9. Specific purpose statements for informative speeches
To inform my audience why immigration laws are of concern to us.
To inform my audience about how the human brain functions
To share with my listeners the increasing similarities between PC’s and Macs

10. Processes
A process topic is usually focuses on a demonstration in which the speaker explains how something is done or how it takes place.
It generally serves two purposes:
1. To increase understanding
2. to teach someone how to do something.

11. To inform my audience about the mental processes involved in thinking.
To explain how we can gain control of America’s obesity epidemic.
To inform my listeners about how an ordinary citizen can affect the legislative process.

12. Events Speeches about events discuss happenings or occasions.
The Impact of Enron
Election 2006
Katie Couric changes CBS
Wall Street Reform

13. Concepts
Deals with abstract topics such as belief, theories, ideas and principles. The challenge is to make the subject matter concrete so that the audience can easily understand.
Justice
Cyberwar
Media Campaigns
Biomedical Ethics

14. Preparing and Delivering an Informative Speech
Increase Understanding of the Topic
Plan for Repetition
Use Advance Organizers
Use Concrete Words
Show Contrasts
Use Synonyms
Use Antonyms
Use Etymologies
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15. Two Helpful Guidelines for Effective Informative Speaking
Avoid Assumptions
Do my listeners’ already know this?
Define and explain if needed.
Acknowledge what the listeners’ already know or what you think they might know.
Do not assume the audience does not need introductory information.
Personalize Information
Use examples that relate to the audience.
Explain conclusions.
Reference similarities in people and audiences.
Reference topics and events the audience may know.
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16. Evaluating the Informative Speech
Topic
General Requirements
Audience Analysis
Supporting Material
Organization
Delivery
Language Choice
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17. Chapter 11
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