1. Change Communications Plan Template

2. Challenges & Opportunities Implementation Planning: Phased Approach
Plan at a Glance
Methodology
pg.
Objectives
Challenges & Opportunities
Approach
Pg.
Audiences
Message Architecture
Implementation Planning: Phased Approach
Tactics
Evaluation Framework
Integrated Implementation Plan*
pg.
* For the purpose of this exercise, only the Phased Approach to Implementation Planning is required.

3. Methodology XX

4. Objectives Corporate Objectives
Maintain the CMA’s brand equity and valuable member relationships
Facilitate the process of transitioning to the new Scotiabank model
Communications Objectives xx

5. Challenges XX

6. Opportunities XX

7. Approach

8. Audiences
Primary XX
Secondary XX

9. Mapping Audiences to Outcomes
Target Outcome XX

10. Message Architecture
Value Proposition XX
Audience
Voice XX

11. Tactics XX

12. Implementation Planning: Phased Approach*xx
Phase 2 xx
Phase 3 xx
* These should show the broad steps that your implementation plan will take. Phases can be added as appropriate.

13. Performance Indicators
Evaluation Framework
Performance Indicators
Measurement Tools XX