1. Understanding Inventory Reports
DECEMBER 6, 2018
The webinar will start momentarily

2. Understanding Inventory Reports
DECEMBER 6, 2018

3. Director, Corporate Communications
Your Presenters Today
A B B E W O O D R U F F
Business Analyst
S H A W N R O B E R T S
Director, Corporate Communications

4. Abbe Woodruff
BUSINESS ANALYST, WIDEORBIT
Seven years at WideOrbit implementing traffic software for radio stations and groups across North America
Recently shifted to product management, applying my experience to make future versions of WO Traffic even better
Previous to WideOrbit, radio traffic management and public broadcasting in Austin, Texas

5. We depend on the numbers in the inventory report
OVERVIEW
We depend on the numbers in the inventory report
They have to be accurate and clear to give sales teams the information they need to maximize revenue
The numbers are important, but so is understanding how they’re calculated and how they can be adjusted to give you the most meaningful information

6. Report Setup & Options Shared settings keep everyone on the same page!
Consistent set up keeps everyone looking at the same numbers
Save reports to retain settings. Make them Global to share with other users
Current Week option automatically updates the date on saved reports.
Sold unit options impact calculations

7. Report Setup & Options Then… Run!
Exclusions galore in the Spot Options
Don’t forget the bottom tabs
Excluding spots does not reduce potential inventory
Remember your results won’t have all spots. Save multiple versions for different perspectives
Then… Run!

8. Report Results

9. The Basics
Potential All the sellable events built in formats Impacted by how the breaks are defined
Sold Includes spots ordered to the selected code, plus any parent or sell group spots placed in the code Sold spots always appear under their true lengths
Available What is left to sell Calculation depends on settings

10. The Basics Potential - Sold - Expired = Available
Sold / Potential = Sellout %
Tip: Double-click on the Week header to launch Spot Manager and see all the spots in this set.

11. Detail Options
Details bring more information into the data set for each inventory code.
Booked information pertains to only spots ordered to the inventory code
Placed information pertains to all spots currently placed or allocated to the inventory code
Rates only appear in the true length columns the spots were ordered to

12. Where do length buttons come from?
Length Options
Where do length buttons come from?

13. Length Options
Property > Channel > Inventory Lengths

14. Length Options Source of the lengths available on the report.
Default Reporting Length determines Equivalized Length.
:30 and :60 are typical
Sets the default length column on a new report
Used for EUR – Equivalent Unit Rate

15. Length, Time, and Units
True Lengths Sold units will always be in their true lengths. Potential units will be under their highest true length unless other conditions apply.
Equivalized Length All things being equal to the Default Reporting Length.
Time Pure time. All true lengths are added together to create Time.
Units Sold units will count individual units regardless of length. Potential units depend entirely on limits set in formats.

16. Rollup Lengths Property > Channel > Inventory Lengths
Rollup Lengths determines if multiple short spots are combined, when possible, to occupy longer length avails.
On or off by channel
Affects calculation of % Sellout and Available Units

17. One :60 and three :30s placed in each break
Rollup Lengths
Format contains two
2:30 breaks
One :60 and three :30s placed in each break
Rollup Lengths: Off
Rollup Lengths: On
Sold :30s do not take away from available :60s.
:30s look oversold which may or may not be accurate
Sold :30s take away from available :60s

18. Rolldown Displaced Parents
Property > Channel > Inventory Lengths
Roll Down Displaced Parents changes calculations of displaced spots
Allocates displaced parent spots to the child codes where they might fall. They appear as sold and take away from the potential
Applies to parent codes and sell groups
If selected here, it’s on for all users in Inventory Report unless they have the security right to alter it
Allocation considers each child codes sellout
Doesn’t consider restricted time periods
If you rollup lengths at the same time, that will be done first.

19. Rolldown Displaced Parents
Without Rolldown Displaced Parents
With Rolldown Displaced Parents

20. Break Definitions Format > Break Detail > Break Definition
Accessible from Format Templates, Format Schedules, and Format Instances. Must be populated into instances on logs to affect the inventory report.

21. Break Definitions Format > Break Detail > Break Definition
Break Definition Options control spot placement but some also impact inventory reporting
Decide what matters most Limit restrictions to what is necessary
Don’t build contradictory definitions They lead to spot conflicts and confusing reporting

22. Break Definitions Format > Break Detail > Break Definition
Max Units Required for inventory reports that consider potential units

23. Break Definitions Format > Break Detail > Break Definition
Length Options can control which length potential inventory falls into. Limiting the max length prevents potential from rolling up to a longer length.

24. Break Definitions Format > Break Detail > Break Definition
Max Units by Length If the longest length limit is defined, the inventory report will assume the number of shorter lengths allowed in the time and reflect that in potential

25. Break Definitions Format > Break Detail > Break Definition
Max Units by Length Limiting the number of shorter lengths does not affect potential units, but will affect placement

26. Break Definitions Format > Break Detail > Break Definition
Fill Priority and Max Units by Priority Code will not impact the inventory report but they can still be useful tools
Fill Priority controls which break within the format fills up first
Max Units by Priority Code can limit low priority spots falling into key hours

27. Sell Groups Definition: Sellable combinations of Inventory Codes
See them on their own in the bottom left of the Inventory Report details view. They appear as parent of their member codes
Once placed, Sell Group spots show as sold in the child code they have placed in
When displaced, they behave like displaced parents. Affected by Rolldown Displaced Parents
Placed and Displaced Unit Details list Sell Groups Separately.

28. Toggle View Rearrange the View
The detail sets for each highlighted inventory code are moved to the bottom panel
Beside each inventory code is one detail in a grid across the weeks The Header dropdown allows you to choose which detail to display

29. Heat Map Available when Toggle View is on
It applies shades from yellow to red to indicate the highest sellout percentages by inventory code by week
Use the View menu or right-click on the Heat Map button to alter the settings
The Header dropdown can be set to any detail. The Heat Map is always based on sellout percentage

30. Heat Map Heat Map Email Alert the team when inventory codes get hot!
Right click on the heat map to generate an
all inventory codes that are heated. or the single or multiple inventory codes you’ve selected.
Alert the team when inventory codes get hot!

31. Summary View Select Key Inventory Codes and See Details
Select the inventory codes to include in your view
Right-click to Deselect All
Some additional details can be added if selected in the bottom left
Saved reports will remember all your selections in Summary
Printer-friendly view

32. A well used inventory report will help you
TAKEAWAYS
A well used inventory report will help you
Anticipate oversell and manage it early
Identify undervalued inventory
Give team members a shared perspective

33. Where To Learn More F1 Help WideOrbit Mentor Account Manager
Find quick answers
F1 jumps to the topic for the open window
Online Training Portal
Enroll in courses and learn more on topics specific to your duties
Additional training is available, online or in person

34. WideOrbit Support support@wideorbit.com +1.415.675.6775
CONTACT
WideOrbit Support
8:00 AM to 9:00 PM ET

35. Director, Corporate Communications
Q & A
A B B E W O O D R U F F
Business Analyst
S H A W N R O B E R T S
Director, Corporate Communications