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Advertising vs PR
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What is advertising? Salesmanship in print, driven by a reason why?
Albert Lasker a nonpersonal communication of information, usually paid for and usually persuasive in nature, about products or ideas through various media
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What is Public Relations?
“PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics” (British Institute of Public Opinion)
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Main goals Advertising: to persuade people to buy something
PR: to help people to make their own conclusion according to the difference sources of information
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COST Advertising Public Relations
Involves not only the cost of creating the message (the print, radio or TV commercials), but also the cost of paying a media outlet to deliver the message. Involves primarily the costs of developing the positive information about the company, owner or product - messages you hope to communicate to your market and community.
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Control Advertising Public Relations
Company controls the message, the method and timing of delivery The media controls the message, the method and timing of delivery
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Advertising and PR are designed to be catchy so that they can attract the target audience.
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Advertising you pay for;
Public Relations you pray for …
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