1. Mechanisms of engagement and cooperation
Session 3:
Mechanisms of engagement and cooperation

2. Raising public awareness
First general step of ensuring effective engagement – inform and educate your stakeholders
Provides stakeholders with balanced objectives about the plans and intentions of executing a TEEB national study
Most common methods of raising awareness amongst stakeholders:
Bulletins
Brochures and reports
Public presentations
Media (videos and websites)
Explain that this session discusses the various different mechanisms of engagement that are available for TEEB implementers and depending on who their stakeholders may be (from initial mapping exercise discussed above) will determine which kind of approach and level of engagement/commitment you may want to take to engage with them.
Explain that raising awareness can usually be considered as the first general step of ensuring effective engagement – primarily by informing and educating.
Highlight that this initial stage of cooperation and getting stakeholders on board very much relates to the principles of engagement discussed in the introduction to this module i.e. the principles of communication, information disclosure.
Outline that the most common methods of raising awareness amongst stakeholders are:
Bulletins
Brochures and reports
Public presentations
Media (videos and websites)

3. TEEB Events in 2012
Highlight as an example of TEEB raising public awareness on a global scale. The following events are activity of its Geneva based secretariat during 2012 in several international events where it participated in several public presentations as well as designed and developed a series of communications materials
Explain briefly the logos on the slide with the information provided below. counter clockwise direction starting with RIO+20
Background information on TEEB studies:
Rio+20 Logo: Rio de Janeiro, Brazil. June “TEEB at the United Nations Conference on Sustainable Development”. The United Nations Conference on Sustainable Development or ‘Rio+20’ took place in Brazil on June 2012 to mark the 20th anniversary of the 1992 United Nations Conference on Environment and Development (UNCED), in Rio de Janeiro. The Conference focused on two themes: (a) a green economy in the context of sustainable development and poverty eradication; and (b) the institutional framework for sustainable development.
Ramsar Logo: Bucharest, Romania. July The Ramsar Convention, on Wetlands of International Importance, is an intergovernmental treaty that provides the framework for national action and international cooperation for the conservation and wise use of wetlands and their resources.
IUCN Logo: Jeju Island, Republic of Korea. September “2012 IUCN World Conservation Congress”. The Congress is the world’s largest conservation event—bringing together top professionals from all regions and expertise to share knowledge on how our natural environment should be managed for the continued well-being of humanity and all life on Earth.
COP Logo: Hyderabad, India October 2012.”TEEB at the CBD Eleventh Conference of the Parties”. The Eleventh meeting of the Conference of the Parties (COP) to the Convention on Biological Diversity. Taking place every two years 170 countries participated in the conference to discuss, take action, and implement decisions regarding their programme of work. One of the most important outcomes of the COP is the commitment of the Parties to double the international financial flows for Bio Diversity by 2015

4. Participatory approaches
Helps to maximise stakeholder participation in any project/plan that may affect upon their lives
They are essential to the whole process of any national TEEB study for all key stakeholder groups to be included in the decision making process
Most common participatory approaches for engagement are:
Multi stakeholder forums
Public meetings
Workshops/capacity building programmes
Explain that participatory approaches aim to maximize stakeholder participation and involvement in any project/plan that may affect /impact upon their lives. Highlight how these more interactive approaches relate to the principles of consultation, participation and involvement outlined in the introduction.
Emphasize that participatory approaches, together with providing stakeholders with the necessary information as mentioned in the last slide, would be essential throughout the whole process of any national TEEB study primarily so that all key stakeholder groups are included in dialogues and so that their concerns can be fully understood and considered in decision making.
Explain that the most common participatory approaches for engagement are (be prepared to answer in more detail what each one of these approaches is):
Focus groups
Multi stakeholder forums
Surveys
Public meetings
Workshops

5. Collaboration
Collaboration encourages the partnering with a network of different stakeholders
With the successful execution of a TEEB study, collaboration is essential between different stakeholder groups
Important points of entry for initiating cooperation and partnerships could be:
Food security/sovereignty (Ministries of Environment and Agriculture)
Water scarcity (Ministries of Environment, Energy and Health)
Job creation, etc. (Ministries of Environment and Tourism)
Explain that stakeholder collaboration entails partnering with or convening a network of stakeholders to develop mutually agreed solutions and working together to formulate a joint plan of action. Highlight how collaborative activities relates to the principles of cooperation and partnerships of stakeholder engagement outlined in the introduction
Emphasize the fact that for the successful execution of a TEEB study, collaboration would not only be essential between different stakeholder groups e.g. between local communities, NGOs and the governments but also within the same stakeholder group e.g. ministerial sector (Ministries of Agriculture, Energy, Commerce, Finance, Health, Tourism etc) whereby policy synergies would need to be identified to help improve sectoral integration.
Stress that the potential and important points of entry for initiating cooperation and partnerships could be:
- Food security/sovereignty (Ministries of Environment and Ministry of Agriculture)
- Water scarcity (Ministries of Environment, Ministry of Energy and Ministries of Health)
- Job creation etc (Ministry of Environment and Ministry of Tourism, Ministry of Commerce)
Highlight how the above are possible cross sectoral and cross-cutting themes amongst and between the different ministries already mentioned.

6. Sharing lessons learned
As TEEB national studies start to be executed around the world, important lessons could be learnt, encouraging and strengthening south-south cooperation
Key mechanisms for sharing lessons learnt could be foreseen via:
Developing a knowledge sharing platform and database
Distribution of a regular e-newsletter/brief with relevant information
Explain that as TEEB national studies start to be executed around the world, it would be important to share lessons learnt and best practices. This would not only improve methodological rigor but also encourage and strengthen south-south cooperation among and between developing nations.
Highlight that sharing lessons learnt relates to all principles of communication outlined in the introduction
Explain that the key mechanisms for sharing lessons learnt could be foreseen via a:
Building a community of practice
Developing a knowledge sharing platform
Distribution of a regular e-newsletter/brief with relevant information
Development of a database e.g. Ecosystem Services partnership
©CBD/TEEB Workshop Beirut

7. Plan a community meeting!
Group Exercise
Plan a community meeting!
Organise participants into groups of 3 or 4, and ask them to consider how they may plan a community meeting and how, as the TEEB implementers, they would present the plans for the TEEB study to the different stakeholders e.g. communities at the local level and gain their support.
Ask each group to present their plan at the end of the group exercise. ©

8. Module 2 Summary
Stakeholder engagement is essential when planning and implementing a TEEB study and will allow for higher success rates
Before engaging it is important to map out and analyse who the potential stakeholders could be and what are their interests
Having this information at hand will be able to:
Help you frame the TEEB study more effectively
Prioritise well your stakeholders
Select the most appropriate engagement method
Sharing lessons learned across nations about best practices concerning TEEB implementation will be imperative as TEEB national studies move forward.
Review the key points of the module and highlight what has been learned so far.
Ask participants if they have any questions etc on what has been covered

9. THANK YOU!