2. LIVERPOOL
Fourth Largest City in UK
Population – 435,500
It’s along the East Side of the Estuary of River Mersey
it was founded in 1207 as a borough and 1880 it was granted status as a city
In the 17th Century there were progresses in trade and population growth.
Battles about the town were done during the English Civil War.
Manchester and Liverpool were the first cities to have an intercity railway line.

4. Reasons for Rebranding
To show Liverpool is a premier European City
Tourism
Reputation
Community
Culture

5. What did Liverpool have to offer? How cities are selected?
                                                                        
How cities are selected?
They must have cultural events already and must involve the participation of the local people.
Matthew Street Festival
Africa Oye
Liverpool Biennial
Space for new investors to come in
Big population to bring about culture

6. Benefits Created strong international partnerships
Increased the confidence to the locals
Marketed the area as a good place to visit and live
Let local people take part in future action plans
Increased opportunities to all ages of the community
They contributed to the physical, social and economic regeneration of Liverpool
Increased availability to education and learning
Created an attractive environment
Revitalised neighbourhoods
Had many cultural events during and after, created more awareness of Liverpool.

7. Do I think that Liverpool is a good example of successful rebranding.