1. Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”
ENGL 1301
EPCC
@rwmonty

2. Objective To analyze an artifact for its discursive features
Considers “linguistic” as well as visual components
Analysis is based on Semiotics

3. What is Semiotics? Saussure’s thesis: Sign:
Relationship between two real world things is an arbitrary one
Sign:
Something that stands for something else
A function of the signifier and the signified

4. Which are…? Real world symbols Ex: the words “spaghetti”
Signifier
Signified
Real world symbols
Ex: the words “spaghetti”
The real world thing
Ex: the tubular, stringy pasta

5. Objective
The purpose of this type of analysis is to what messages are being conveyed by the discourse
This leads us into rhetorical analyses and discursive analyses
We’ll get to these later

6. What you need to do Read and take notes on the Barthes article
What is he analyzing?
What assumptions does he make during this reading?
What are his results?
Find an artifact related to your discourse community
Bring all of this to our next class on Monday, April 16