1. ESTABLISHING CREDIBILITY What You Frame, How You Frame, and How Others Frame You
Dr. Joanne E. Nottingham

2. Effective communication requires framing and credibility.
You do NOT have to be the originator of a vision in order to get credibility.
Dr. Joanne E. Nottingham

3. 2 Basic Components of Credibility
Competence
… is defined as “how experienced, informed, skilled, or intelligent one appears to be.”
Trust
… is defined as “how honest, open-minded, fair or unselfish one seems.”
p. 171
Dr. Joanne E. Nottingham

4. Believability… your evaluation
Is your competence value-added?
Does it have competence + expertise?
Does your framing assist the
problem-solving process?
Do you facilitate better understanding?
Is there increased quality or efficiency of the problem-solving process?
Do you have a vision?
Can you cause communication before its time?
Do you earn the respect of others through a unique capacity to envision better?
Dr. Joanne E. Nottingham

5. Recognize the importance of speaking style on your framing and believability.
Dr. Joanne E. Nottingham

6. Believability Frames Establish the function of the frame and
When to use it or not,
depending on the type of frame:
Truth
Reality
Objectivity
Legitimacy
Dr. Joanne E. Nottingham

7. Remember your image and use impression management (framing yourself). p. 174
Dr. Joanne E. Nottingham

8. 3 Factors that Influence Believability
1. What you frame.
2. How you frame.
Which is influenced by your speaking style.
3. How others frame you.
Which is influenced by others’ perceptions of you.
Dr. Joanne E. Nottingham