1. Heading: Media Studies 3
From the colours in this advert, how is this shoe suppose to make you feel,
if you bought it?
RED
Yellow
Black

2. Choosing an item and arguing why it is good.
This is called ‘promoting’.

3. Old saying: “God is in the detail”. Our first question being:
The next four classes are going to be a mix of creation and questioning.
Our first question being:
‘How do I examine an ad?’

4. “This is an advertisement for....” is always my beginning.
Note these lines down.
“This is an advertisement for....” is always my beginning.
When introducing the product, there is no such thing as too much detail: “... a truck called the GMC Canyon, worth $15,498. (Never just ‘a truck’)
Then say what you see, STARTING with what “dominates the image”?

5. Your product List what is in this ad, in order of size.
Heading: Underwear, Gum Trucks
Slogan: All things that are better new
Image: The Black Truck
Name: GMC Canyon
Price: 15,498
Written details
Heading and slogan
You can talk about EVERY detail of the advert.
Do not forget to mention the target audience as well before you end.
(Perhaps your advert, that you will create, will use this structure as well).
Your product
Name and price
Details

7. I want you to start considering the structure of an advert you would create.
Heading
Details
Name
Your product
slogan
Price

8. I want you to start considering the structure of an advert you would create.
Heading
Name
Details
Your product
slogan
Price

9. This is everything you need to answer to create an advert. Name
Name – what is your product called?
Product – draw it, cut it out, print it?
Your product
Heading – What words are there?
Heading
Slogan – speak to the audience
Slogan
Price and any details
Price
Details

10. Homework Come up with ideas for each of those questions.
At the end of the next class, I shall hand out a sheet with those questions. You shall use that sheet to plan your colourful advert