1. QBR
Learning Capture
Brand/Retailer Logos
Program Name
Timing
Cat

2. MARS QBR LEARNING CAPTURE
Program Overview
BRAND(S):
ACTIVATION TYPE & RETAILER:
Recruitment, Online, Multiple Activations, In-Store, , Coupon
VENDOR(S):
DATE(S):
PROGRAM NAME GOES HERE
Objective: What problem were we facing?
Solution: How did we solve for the program?
Outcome: Were we successful? (yes or no with short commentary)
Budget Range:
CHOOSE 1: Under $250k, $250k - $1MM, $1MM+
IMAGERY TO REPRESENT PROGRAM
MARS QBR LEARNING CAPTURE
KEY TAKEAWAY
Would you recommend this program again? What would you do differently next time? What is the one thing we need to remember about this program to leverage the learnings?
EFFECTIVENESS
EFFICIENCY
Low
High
Low
High

3. MARS QBR LEARNING CAPTURE
BUSINESS IMPACT
BRAND(S):
ACTIVATION TYPE & RETAILER:
Recruitment, Online, Multiple Activations, In-Store, , Coupon
VENDOR(S):
DATE(S):
HIGHLIGHTS
A more detailed look at the overall results vs. Expectations:
If your program included a test, which test group or offer had the best outcome?
Include Chart with Retail Sales Uplift and Explanation (Where Available)
MARS QBR LEARNING CAPTURE
EXAMPLE
Saw a 12.4% increase in POS vs the week of the Postcard drop – Red box isolates campaign.

4. MARS QBR LEARNING CAPTURE
LEARNING PLAN (if applicable)
BRAND(S):
ACTIVATION TYPE & RETAILER:
Recruitment, Online, Multiple Activations, In-Store, , Coupon
VENDOR(S):
DATE(S):
GOAL OF TEST
Explain details of learning plan and various test cells
Include hypothesis that led to decisions
What about the products or segment influenced the test?
Cell
HH Target
HH Count
Coupon
Sample
Offer UPCs List
Messaging
Redemption Period 1 2 3 4
MARS QBR LEARNING CAPTURE

5. MARS QBR LEARNING CAPTURE
FLEXIBLE SLIDE
IS THERE ANYTHING ELSE YOU WANT US TO KNOW?
Include anything important that impacted the effectiveness of the program for which you did not have an opportunity to include in earlier slides. You can also use this slide to include more creative examples if you think they are pertinent to the story line.
The more details, the better! These learnings will be picked up and read independently, so we want to make sure that someone can understand the program and the results without having any previous background.
MARS QBR LEARNING CAPTURE