1. (Non-Oscar Related: #Daytona500 & #TheWalkingDead)
During Oscars Night, 97% Of The Top 10 Trending Twitter Topics Were Related To The Red Carpet Pre-Show Or Telecast
Additionally, 100% of Top 10 Trending Topics Were Ad-Supported TV-related during the night
(Non-Oscar Related: #Daytona500 & #TheWalkingDead)
42 separate Oscar topics trended during the seven hour monitoring period
Top 10 Twitter Topics
7:30p
8:30p
9:30p
10:30p
11:30p
12:30a
1:30a
50% Presenters / Performers / Telecast Misc
40% Nominees
10% Other Ad-Supported TV
50% Presenters / Performers / Telecast Misc
50% Nominees
60% Nominees
40% Presenters / Performers / Telecast Misc
60% Presenters / Performers / Telecast Misc
40% Nominees
70% Presenters / Performers / Telecast Misc
30% Nominees
60% Presenters / Performers / Telecast Misc
40% Nominees
80% Presenters / Performers / Telecast Misc
10% Nominees
10% Other Ad-Supported TV
#TvISsocial: Oscars Night Addendum
Source: VAB custom analysis of Top 10 Trending Twitter Topics in NYC, 2/26/17 (7:30p, 8:30p, 9:30p, 10:30p, 11:30p, 12:30a, 1:30a)
Presenters / Performers / Telecast Misc includes: presenters, performers, program hashtags, commercials, & general event-related. Nominees include Oscar-nominated movies, actors, actresses and directors.