1. The role of higher education in promoting enterprise in the creative sector
Loykie Lominé
University of Winchester
Gaynor Richards
Department for Culture, Media and Sport

2. Objectives of the session
Discuss entrepreneurship development for the creative industries
Address creative enterprise as an emerging area of scholarship
Reflect upon current situation
Set up an action plan (have a strategy and a future)
               

3. Structure of the session
Gaynor’s introduction & presentation (5mn)
Loykie’s introduction & presentation (5mn)
Activity in small groups (15mn)
Plenary session (15mn)   
Agreement on action plan (5mn)                

4. Entrepreneurship Development for the Creative Industries
The Role of Higher and Further Education
Gaynor Richards
Higher and Further Education Development Manager
Department for Culture, Media and Sport

5. The challenges Lack of:
Appropriate entrepreneurial learning opportunities
Incentives for the HE and FE to develop entrepreneurial learning
Knowledge as to what does and does not work
Recognition of the particular needs of the sector
A framework for change and development

6. Existing provider models
Curriculum embedded
A) Assimilated/tacit learning within programmes
B) Bolt-on enterprise modules
2. Extra-curricular
Enterprise Centres
Business start-up workshops
Summer schools
Incubation
3. Postgraduate Programmes
MA/MBA creative programmes
Master of Enterprise
4. Continuing Professional Development (Lifelong Learning)
Short skills development courses
Knowledge Transfer Partnerships
External agency programmes
NESTA Creative Pioneers, Crafts Council, Design Council, Young Enterprise etc

7. Unrealised Potential
“Cultural entrepreneurs need to develop a mix of creative and business skills often at different stages of their careers. Education institutions are often too inflexible to deliver these skills as and when the entrepreneurs need them”
(Leadbeater and Oakley, 1999)

8. Building Entrepreneurial Capacity
Need to move away from traditional models that involve wholesale import of business thinking and skills into creative programmes.
Alternative paradigm involves developing capacity of students and graduates to be entrepreneurial in any context (self-employment, within a larger organisation, social enterprise etc)

9. How? Some of our Ideas Targeted Investments: Incentives Policy
Pump-priming for Pilot-initiatives to develop sustainable learning opportunities.
Network of regional Creative Industry Professors as champions of change
Increase capacity through a national Creative Entrepreneurship Scheme of start-up support building upon existing schemes
Incentives
Funding for pilots
Capital investment into facilities and equipment
Policy
HEFCE, RDAs, DfES, DTI, Science & Innovation Framework etc

10. Contact Gaynor Richards Manchester Metropolitan University
Higher and Further Education Development Manager
Department for Culture, Media and Sport
Based at:
Manchester Metropolitan University
Regional Office, Ormond Building
All Saints, Oxford Road
Manchester, M15 6BX
Tel:
Fax:

12. The personal is political.

13. should enterprise be based?
Where in a university
should enterprise be based?

14. What resources do we have to teach enterprise to arts students?

16. How can we prove (to the outside world) that we are ‘real’ scholars?
Creative enterprise in higher education:
An emerging area of scholarship?

17. Protocol: Discussion in small groups
              

18. Three areas to discuss
1. Reflect "on the past": What are the challenges you have encountered so far with teaching and developing creative enterprise?... (5mn)
2. How can we concretely integrate entrepreneurial learning within the existing curriculum? Suggestions of innovative practice?... (5mn)
3. What will we do together? e.g. edited publication, network of professional practice in “creative enterprise education”?... (5mn)               

19. Plenary session