1. How to Get Your Story Told
Tips for obtaining news exposure for your business
Presenter: Shelby Thom

2. Connecting with the Media
Press Release: Purpose
Pique Curiosity: Unique
Compelling: Evoke Emotion
Exciting: New
Leadership: Industry-Wide

3. What is Newsworthy? Timeliness Relevant Unique Novel, Rare
Industry-wide
Proximity
Impact or Consequence
Conflict
Human interest
Larger Issues

4. Sample tv news stories
“Penticton’s five craft breweries are ‘tapping’ into new-found marketing potential by joining a province-wide beer tourism initiative.
As Shelby Thom reports, being added to the ‘BC Ale Trail’ is expected to attract more beer-lovers to the heart of wine country.”

5. Sample tv news stories
“Five small B.C. wineries have teamed up to take on a trade goliath: laws that make it easier to sell their products in other countries than in other Canadian provinces.” supreme-court-over-trade-barriers

6. How to write a Press Release
Succinct
Include quotes
To the Point
President, Senior Management, etc.
Send it to the Right Person
Contact information
Know your audience
Be Available for an Interview!
First line contains “hook” or “angle”
Photo/Video description
Don’t bury the lead!
What are we looking at?
Keep language simple
Describe “B-Roll” visuals
No jargon
Visuals bring media to life!

8. Single Page
Clear Headline
Quotes
Who?
What?
Where?
When?
Why?
Link for more info
Contact Info

9. Contact Information
Shelby Thom
Video Journalist, Global News

10. Questions ?