1. Serial effects

2. You are going to see 15 words for 2 seconds apiece
You are going to see 15 words for 2 seconds apiece. After those 30 seconds, I will ask you to recall as many words from the list in the order that they appeared.

3. Are you ready?

4. camp

5. vase

6. fox

7. spade

8. chair

9. map

10. book

11. wife

12. phone

13. drum

14. stove

15. bed

16. orange

17. doom

18. car

19. Now, recall as many of the words as possible in the order they appeared.

20. Early memory researcher Hermann Ebbinghaus first observed these phenomenon in 1885, and later research has established increasingly complex ways of analyzing them:
Forgetting curve
Learning curve
Serial effects

21. Forgetting curve – we forget the most within the first 20 minutes to an hour. After that, we tend to remember what we recall then.

22. Learning curve – we learn the most after the first try, and then learn less after.

23. Serial effects – the position of an item affects our comprehension, recall, and impact.

24. Forgetting curve – we forget the most within the first 20 minutes to an hour. After that, we tend to remember what we recall then.
Learning curve – we learn the most after the first try, and then learn less after. Learning is most important at the beginning, acquisition is more important as we continue.
Serial effects – the position of an item affects our comprehension, recall, and impact.

25. So what?
I will leave the learning and forgetting curves to ENGL 3818 with Dr. KT, T/R noon to 2.
For serial effects…
readers recall more at the beginning and the end.
beginning and endings have more impact on readers.
readers will comprehend more at the end than the beginning.